Ford Motor Company - Publications - Faculty & Research

Rohit Deshpande

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

marketing managers had already made commitments to supply Ford and General Motors with 433,000 radial tires per month by the following summer and wanted to promise additional tires if capacity was on... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

Rajiv Lal

Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

Steven C. Wheelwright

Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details

Keywords: by John Deighton

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

many companies is that widespread salary cuts may not be workable because of existing employee agreements. Furloughs A furlough is a mandated unpaid leave of absence, utilized by private (such as General View Details

Keywords: by Boris Groysberg and Sarah Abbott

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option is more likely to turn off... View Details

Keywords: by Manda Salls

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

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Great American Business Leaders of the 20th Century - Leadership

Donald C. Burr People Express Airlines, 1980–1986 Thomas J. Burrell Burrell Advertising, 1971–2003 Robert N. Burt FMC Corporation, 1991–2001 Adolphus Busch Anheuser-Busch Brewery, 1880–1913 C Vincent A. Calarco Crompton Corporation, 1985–2004 Philip Caldwell View Details

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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Hiring Organizations

Fierce Whiskers Distillery Fillip Fingo Africa FinTech Collective Fiserv Five Arrows Managers - Rothschild & Co Flyers Cocktail Co FoodCloud Forbright Bank Ford Motor Company... View Details

Person Page

Recent articles

By: Richard S. Tedlow

Don't Deny the Facts

Investor's Business Daily, April 27, 2010

The ability to see facts objectively is paramount to business success. An interview with Richard S.... View Details

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the View Details

Keywords: by John Quelch; Auto; Retail

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

companies to continue to use what they already have in place, they pay far more than the full cost—because the company loses its competitiveness. As Henry Ford once put it,... View Details

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

inappropriate. Here I think all of us have a special responsibility to making clear, to consumers and managers alike, what we consider appropriate and inappropriate uses of knowledge. This at least will help lessen inadvertent misuse of knowledge. Q: Are there View Details

Keywords: by Manda Mahoney

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details

Keywords: by Rosabeth Moss Kanter

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

rewarded by GE. In contrast, a supplier of circuit boards to Ford Motor Company was never able to overcome a preoccupation with the contract terms. The supplier's failure to... View Details

Keywords: by Peter K. Jacobs

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

Crossing Borders in a World Where Differences Still Matter. As he sees it, important realities dotting the landscape for business can be grouped into 4 basic areas: cultural, administrative/political, geographic, and economic. Discussions of globalization tend to... View Details

Keywords: by Martha Lagace

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

General Motors and others during apartheid. For General Motors, the issues had to do with employment policies and whether or not to sell autos in a repressive society. For companies like Cisco Systems and... View Details

Keywords: by James Heskett; Technology

Publications