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  • 20 Aug 2020
  • Blog Post

Being patients compelled us. Sequoia inspired us. HBS sustained us.

marketing dollars (and influence) from clinics or drug companies. While in treatment, I was a very junior partner (pretty much sweeping the floors) at Sequoia Capital and I’d learned that small teams change... View Details
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

of business. In 1927, R.L. McMaster opened Kut-Price drug outlets in Fresno and Modesto—as well as in Stockton. Gleason went on the offensive, coordinating Stockton’s Independent Merchants’ Association to... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern
Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details
Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology
Related
  • January 2015 (Revised July 2019)
  • Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Related
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

on renewable energy, clean technology, waste management, water and sanitation, food and agribusiness, affordable housing, healthcare, and... View Details
Keywords: Sean Silverthorne
  • November 2000 (Revised March 2001)
  • Case

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Massachusetts
Related

    Mitchell B. Weiss

    Mitch Weiss is the Richard L. Menschel Professor of Management Practice at the Harvard Business School. He created and teaches the school's course on Public Entrepreneurship—on public leaders and private entrepreneurs who invent a difference in the... View Details

      David E. Bell

      David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

      During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

      Keywords: food; food; food; food; food; food; food; food; food; food; food

        Forest L. Reinhardt

        Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

        Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

        Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food
        • 12 Jul 2016
        • First Look

        July 12, 2016

        credit constraints, and I find no imbalance in observable characteristics between treatment and control groups. These findings strongly suggest social safety nets have spillover benefits on the supply of... View Details
        Keywords: Sean Silverthorne
        • December 2018 (Revised May 2019)
        • Case

        Bord Bia: Strategically Growing Irish Exports

        By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
        Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
        Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
        Related
        • Research Summary

        Regulatory Change/Business-Government Relations

        “Sources of Learning Heterogeneity: Discontinuous Regulatory Shock and its Impact on Organizational Search Behaviors”

        Co-authoring with Jerry Kim, in this study I look at how discontinuous regulatory shock shapes organizational... View Details

        Keywords: Business ＆ Government Relations; Regulations; Regulatory Capture; Pharmaceutical Industry; United States
        • 2021
        • Working Paper

        'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

        By: Nicole Abi-Esber, Jennifer Abel, Juliana Schroeder and Francesca Gino
        People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
        Keywords: Feedback; Helping; Prosocial Behavior; Relationships; Social Psychology; Theory; Perception
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        • February 2015
        • Case

        Beckman Coulter, 2011

        By: John R. Wells and Galen Danskin
        In early 2011, Danaher was contemplating the acquisition of Beckman Coulter. With $3.7 billion of revenues in 2010 and $431 million in operating profits, California-based Beckman Coulter was a global leader in blood cell count diagnostic systems and also supplied a... View Details
        Keywords: Acquisition; Strategy; Decision Choices and Conditions; Medical Devices and Supplies Industry
        Related
        • January 2003 (Revised May 2003)
        • Case

        Heineken NV: Workplace HIV/AIDS Programs in Africa (C)

        Third in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy) to... View Details
        Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
        Related

          Gunnar Trumbull

          Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

          Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

          Keywords: food; food; food; food; food; food; food; food; food; food
          • January 2003 (Revised May 2003)
          • Case

          Heineken NV: Workplace HIV/AIDS Programs in Africa (B)

          Second in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy)... View Details
          Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
          Related
          • 03 Mar 2009
          • First Look

          First Look: March 3, 2009

          pharmaceutical division and a diagnostic division. The company's antiviral drug Tamiflu dominates the market for prevention and treatment of seasonal influenza (flu). Tamiflu,... View Details
          Keywords: Martha Lagace
          • January 2003 (Revised May 2003)
          • Case

          Heineken NV: Workplace HIV/AIDS Programs in Africa (A)

          This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details
          Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
          Related

            Sophus A. Reinert

            Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details

            Keywords: food; food; food; food; food; food; food