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  • February 2002 (Revised February 2006)
  • Case

Volvo Trucks (A): Penetrating the U.S. Market

By: Michael E. Porter and Orjan Solvell
Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details
Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
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  • February 2002 (Revised March 2004)
  • Case

Volvo Trucks (B): Acquisition of RVI

By: Michael E. Porter and Orjan Solvell
Supplements the (A) case. View Details
Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
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  • May 1992
  • Article

Coordination in Split-Award Auctions

By: James J. Anton and Dennis Yao
We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details
Keywords: Supply Chain Management; Balance and Stability; Cost; Auctions; Bids and Bidding; Production; Five Forces Framework; Supply and Industry; Situation or Environment; Information; Manufacturing Industry
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  • January 2009
  • Supplement

Live Nation Faces the Music (B)

By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry
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  • May 2007
  • Article

Location Strategies and Knowledge Spillovers

By: Juan Alcacer and Wilbur Chung
Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details
Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States
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  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs.... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • December 1989 (Revised April 1997)
  • Case

Destin Brass Products Co.

By: William J. Bruns Jr.
A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details
Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry
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  • 02 Dec 2002
  • What Do You Think?

How Will We Respond to the “Moment of Truth” in Option Plans?

management's actions with the long-term interests of an organization and its investors is, of course, to delay payment of options until long-term performance has been proven. Charlie Cullinane suggests, for example, that an organization should "delay payment of... View Details
Keywords: by James Heskett
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

illustrate the complexity of modern weapon systems. The Air Force F-22 is an advanced fighter aircraft that replaces the F-15 as America's front-line, air superiority fighter. Thirty-nine percent of the F-22 aircraft is fabricated with... View Details
Keywords: by J. Ronald Fox; Service
  • 2005
  • Article

Increasing Exploration: Evidence from International Expansion

By: Juan Alcacer, Heather Berry and Wilbur Chung
While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details
Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States
Related
  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

Summing Up Who Will Save Us From Our Work Habits? We have a problem in the workplace. Some of it is being forced upon us by forces in society. Some of it is of our own making. But we face increasing... View Details
Keywords: by James Heskett
  • 29 May 2013
  • Research & Ideas

Faculty Symposium Showcases Breadth of Research

Dishonesty and Its Organizational Implications, she discussed several laboratory and field experiments meant to uncover factors that lead people to make unethical choices. "We seem to face this type of conflict at any given moment between the angel and the devil,... View Details
Keywords: by Carmen Nobel; Financial Services
  • 27 May 2008
  • Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

balkanized bureaucracy, and deteriorating market share, financial performance, and stock price. There are five characteristics that all top global brands have in common. How Should I Think About Strategy In A (not So) Flat World?... View Details
  • 07 Apr 2003
  • Research & Ideas

Three Steps for Crisis Prevention

challenges, not on the hard work of winning hearts and minds, Shapiro ultimately lost his company. He was forced to sell Monsanto to Pharmacia-Upjohn, which bought it for its pharmaceutical division, valuing the agricultural biotechnology... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
  • 10 Jul 2000
  • Research & Ideas

Privatization and the New European Economy

"Privatization and the Role of the Governments in a Global Economy," the prime candidates for state-run operations clustered around five sectors of the European economy— transportation, telecommunications, financial services,... View Details
Keywords: by James E. Aisner; Air Transportation; Transportation
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but... View Details
Keywords: by John A. Deighton
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the View Details
Keywords: Re: Multiple Faculty; Sports
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

says, "Apple's problem is that its detractors are many and they are gaining in strength This in turn will force Apple's new leaders to take chances that it would not otherwise take." In total, significant questions were raised... View Details
Keywords: by James Heskett; Computer
  • 27 Oct 2008
  • Lessons from the Classroom

Achieving Excellence in Nonprofits

teach Governing for Nonprofit Excellence in the Executive Education program. How would GNE have been different for its participants five years ago, and do you think it will be significantly different if taught View Details
Keywords: by Sean Silverthorne
  • 15 Sep 2003
  • Lessons from the Classroom

HBS Cases: Developing the Courage to Act

the case and prepare answers to assignment questions. But they attend equally to orchestrating class discussion most effectively. In this, they have help. All instructors who teach first-year courses, a mix of newcomers and old hands, are organized into teaching... View Details
Keywords: by David A. Garvin

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