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Publications

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    • All HBS Web  (1,482)
      • Faculty Publications  (199)

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      • 2008
      • Other Unpublished Work

      From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

      By: Marion Fourcade and Rakesh Khurana
      As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
      Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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      Fourcade, Marion, and Rakesh Khurana. "From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." 2008.
      • May 2008
      • Article

      Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings

      By: Suraj Srinivasan and Joseph Piotroski
      In this paper, we examine the economic impact of the Sarbanes-Oxley Act (SOX) by analyzing foreign listing behavior onto U.S. and U.K. stock exchanges before and after the enactment of the Act in 2002. Using a sample of all listing events onto U.S. and U.K. exchanges... View Details
      Keywords: Decision Choices and Conditions; Stocks; Government Legislation; Market Transactions; Motivation and Incentives; United Kingdom; United States
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      Srinivasan, Suraj, and Joseph Piotroski. "Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings." Journal of Accounting Research 46, no. 2 (May 2008).
      • April 2008
      • Case

      TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

      By: Michael Beer and Sunru Yong
      TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
      Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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      Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
      • 2007
      • Working Paper

      Competition in Modular Clusters

      By: Carliss Y. Baldwin and C. Jason Woodard
      The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
      Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
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      Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
      • November 2007
      • Article

      A Model of Consumer Learning for Service Quality and Usage

      By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
      In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
      Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
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      Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
      • September 2007 (Revised April 2013)
      • Case

      Peter Welz: When a Marquee Prospect Plays Hardball (A)

      By: James K. Sebenius and Ellen Knebel
      Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in... View Details
      Keywords: Negotiation Process; Negotiation Tactics; Behavior; Conflict and Resolution; Competitive Advantage
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      Sebenius, James K., and Ellen Knebel. "Peter Welz: When a Marquee Prospect Plays Hardball (A)." Harvard Business School Case 908-010, September 2007. (Revised April 2013.)
      • August 2007 (Revised June 2020)
      • Case

      Trouble with a Bubble

      By: Tom Nicholas
      Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in... View Details
      Keywords: Bubble; Stock Market; Great Depression; Irving Fisher; Information Technology; Organizational Change and Adaptation; History; Financial Markets; Performance; Labor and Management Relations; Equity; Financial Crisis; Innovation and Invention; United States
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      Nicholas, Tom. "Trouble with a Bubble." Harvard Business School Case 808-067, August 2007. (Revised June 2020.)
      • 2007
      • Working Paper

      Investor Sentiment in the Stock Market

      By: Malcolm Baker and Jeffrey Wurgler
      Real investors and markets are too complicated to be neatly summarized by a few selected biases and trading frictions. The "top down" approach to behavioral finance focuses on the measurement of reduced form, aggregate sentiment and traces its effects to stock returns.... View Details
      Keywords: Investment; Markets; Behavioral Finance; Stocks
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." NBER Working Paper Series, No. 13189, June 2007.
      • May 2007
      • Article

      Corporate Financing Decisions When Investors Take the Path of Least Resistance

      By: Malcolm Baker, Joshua Coval and Jeremy Stein
      We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
      Keywords: Behavior; Investment; Policy; Corporate Finance
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      Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." Journal of Financial Economics 84, no. 2 (May 2007): 266–298.
      • September 2006 (Revised October 2007)
      • Case

      BT Plc: The Broadband Revolution (A)

      By: Michael L. Tushman, David Kiron and Adam M. Kleinbaum
      In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc. are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within... View Details
      Keywords: Transformation; Innovation and Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Behavior; Telecommunications Industry; United Kingdom
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      Tushman, Michael L., David Kiron, and Adam M. Kleinbaum. "BT Plc: The Broadband Revolution (A)." Harvard Business School Case 407-001, September 2006. (Revised October 2007.)
      • September 2006 (Revised October 2007)
      • Module Note

      Platform-Mediated Networks: Definitions and Core Concepts

      By: Thomas R. Eisenmann
      Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
      Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
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      Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
      • 2006
      • Article

      Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

      By: Rohit Daniel Wadhwani and Geoffrey Jones
      This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details
      Keywords: History; Research; Entrepreneurship
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      Wadhwani, Rohit Daniel, and Geoffrey Jones. "Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship." Academy of Management Annual Meeting Proceedings (2006).
      • April 2006
      • Background Note

      Designing Sustainable Service Models

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
      Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
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      Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • July 2005 (Revised April 2006)
      • Case

      Carnival Cruise Lines

      By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
      Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
      Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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      Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
      • 2005
      • Other Unpublished Work

      Corporate Financing Decisions When Investors Take the Path of Least Resistance

      By: Malcolm Baker, Joshua Coval and Jeremy Stein
      We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
      Keywords: Decisions; Behavior; Stocks; Mergers and Acquisitions; Policy; Investment; Financial Institutions; Equity; Corporate Finance
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      Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." NBER Working Paper Series, April 2005. (First Draft in 2004.)
      • November 2003 (Revised April 2004)
      • Background Note

      Why Consumers Don't Buy: The Psychology of New Product Adoption

      By: John T. Gourville
      Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
      Keywords: Product Launch; Consumer Behavior; Social Psychology
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      Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
      • October 2003 (Revised February 2004)
      • Case

      Cape Wind

      By: John T. Gourville and Kerry Herman
      Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details
      Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States
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      Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, October 2003. (Revised February 2004.)
      • January 2003 (Revised September 2007)
      • Background Note

      A Note on Racing to Acquire Customers

      By: Thomas R. Eisenmann
      Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
      Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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      Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
      • December 2002
      • Article

      Business Enterprises and Global Worlds

      By: G. Jones
      The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed... View Details
      Keywords: Macroeconomics; Multinational Firms and Management; Organizations; Emerging Markets; Behavior; Business Ventures; United States
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      Jones, G. "Business Enterprises and Global Worlds." Enterprise & Society 3, no. 4 (December 2002): 581–605.
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