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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • 2023
  • Working Paper

Culture as a Signal: Evidence from a Natural Field Experiment

By: Wei Cai, Dennis Campbell and Jiehang Yu
The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal... View Details
Keywords: Organizational Culture; Groups and Teams; Customer Focus and Relationships
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Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023.
  • February 2018
  • Article

Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience

By: Bradley R. Staats, Diwas S. KC and F. Gino
Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their beliefs, individuals may persevere in their prior beliefs. In... View Details
Keywords: Information; Announcements; Service Operations; Decision Making; Medical Specialties; Experience and Expertise; Medical Devices and Supplies Industry
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Staats, Bradley R., Diwas S. KC, and F. Gino. "Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience." Management Science 64, no. 2 (February 2018): 804–824.
  • 13 Mar 2023
  • Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

Do relationships between colleagues raise the bar? A new analysis of how physicians who know each other provide better patient care could impart wide-ranging lessons for the business world. Specialists who received referrals from primary care physicians (PCPs) with... View Details
Keywords: by Rachel Layne; Health
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

considered essential? How could employees’ safety be guaranteed? And, most recently, how can businesses preserve financial viability in the face of rapidly declining demand for products and services? The experiences we collected show... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 27 Oct 2020
  • Working Paper Summaries

Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment

Keywords: by Shai Bernstein, Kunal Mehta, and Richard Townsend
  • 22 Oct 2008
  • Working Paper Summaries

Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

Keywords: by Robert S. Huckman & Bradley R. Staats; Video Game; Web Services
  • Article

A Better Way to Measure the Patient Experience

By: Leonard A. Schlesinger
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Schlesinger, Leonard A. "A Better Way to Measure the Patient Experience." athenaInsight (July 11, 2017).
  • Article

Experiments in Open Innovation at Harvard Medical School

By: Eva C. Guinan, Kevin J. Boudreau and Karim R. Lakhani
Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more than 20,000 faculty, research staff and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical... View Details
Keywords: Health Disorders; Collaborative Innovation and Invention; Boston
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Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani. "Experiments in Open Innovation at Harvard Medical School." Art. 3. MIT Sloan Management Review 54, no. 3 (Spring 2013): 45–52.
  • May 2009
  • Article

Learning From Economic Experiments in China and India

By: Tarun Khanna
Keywords: Economics; India; China
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Khanna, Tarun. "Learning From Economic Experiments in China and India." Academy of Management Perspectives 23, no. 2 (May 2009): 36–43.
  • 2003
  • Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details
Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States
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Toffel, Michael W., Natalie Hill, and Kellie McElhaney. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In From Principles to Practice, 57–83. Case Studies Series. Global Compact Office, 2003.
  • 2007
  • Working Paper

Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment

Several scholars have documented the positive consequences of job-hopping by inventors, including knowledge spillovers and agglomeration and the concentration of spinoffs. This work investigates a possible antecedent of inventor mobility: regional variation in the... View Details
Keywords: Contracts; Laws and Statutes; Intellectual Property; Innovation and Invention; Michigan
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Marx, Matt, Deborah Strumsky, and Lee Fleming. "Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment." Harvard Business School Working Paper, No. 07-042, January 2007.
  • May 2025
  • Article

The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments

By: Raymond Kluender, Neale Mahoney, Francis Wong and Wesley Yin
Two in five Americans have medical debt, nearly half of whom owe at least $2,500. Concerned by this burden, governments and private donors have undertaken large, high-profile efforts to relieve medical debt. We partnered with RIP Medical Debt (now Undue Medical Debt)... View Details
Keywords: Borrowing and Debt; Credit; Outcome or Result; Well-being; Personal Finance
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Kluender, Raymond, Neale Mahoney, Francis Wong, and Wesley Yin. "The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments." Quarterly Journal of Economics 140, no. 2 (May 2025): 1187–1241.
  • November 2020
  • Article

Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda

By: Livia Alfonsi, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman and Anna Vitali
We design a labor market experiment to compare demand- and supply-side policies to tackle youth unemployment, a key issue in low-income countries. The experiment tracks 1700 workers and 1500 firms over four years to compare the effect of offering workers either... View Details
Keywords: Employment; Training; Competency and Skills; Developing Countries and Economies
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Alfonsi, Livia, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman, and Anna Vitali. "Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda." Econometrica 88, no. 6 (November 2020): 2369–2414.
  • 2008
  • Chapter

Money and Monetary Policy: The ECB Experience 1999-2006

By: Björn Fischer, Michele Lenza, Huw Pill and Lucrezia Reichlin
Citation
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Fischer, Björn, Michele Lenza, Huw Pill, and Lucrezia Reichlin. "Money and Monetary Policy: The ECB Experience 1999-2006." Chap. 2 in The Role of Money: Money and Monetary Policy in the Twenty-first Century, edited by Andreas Beyer and Lucrezia Reichlin, 102–175. Frankfurt: European Central Bank, 2008.
  • October 2010
  • Case

The Cleveland Clinic: Improving the Patient Experience (Abridged)

By: Ananth Raman, Anita L. Tucker and Rachel Gordon
Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen though if healthcare also considered question of "How does the patient feel?" This case looks at the... View Details
Keywords: Customer Satisfaction; Ethics; Health Care and Treatment; Six Sigma; Performance Improvement; Safety; Value Creation
Citation
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Raman, Ananth, Anita L. Tucker, and Rachel Gordon. "The Cleveland Clinic: Improving the Patient Experience (Abridged)." Harvard Business School Case 611-015, October 2010.
  • 2006
  • Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
Keywords: Environmental Sustainability; Auto Industry; Germany; United States
Citation
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McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In Strategic Sustainability: The State of the Art in Corporate Environmental Management Systems, edited by J. Sarkis and R. Sroufe. Sheffield, U.K.: Greenleaf Publishing, 2006.
  • winter 1994
  • Article

CAP: New York State's Experiment with Economic Incentives

By: W. L. Hamilton, N. Burstein, David A. Moss and M. B. Hargreaves
Keywords: Economics
Citation
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Hamilton, W. L., N. Burstein, David A. Moss, and M. B. Hargreaves. "CAP: New York State's Experiment with Economic Incentives." Public Welfare 52, no. 1 (winter 1994): 6–17.
  • May–June 2023
  • Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details
Keywords: Advertising; Digital Marketing; Outcome or Result
Citation
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
  • 2019
  • Article

Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

By: Iavor I Bojinov and Neil Shephard
We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details
Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods
Citation
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Bojinov, Iavor I., and Neil Shephard. "Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading." Journal of the American Statistical Association 114, no. 528 (2019): 1665–1682.
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