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Show Results For
- All HBS Web
(3,859)
- People (12)
- News (1,092)
- Research (2,156)
- Events (14)
- Multimedia (43)
- Faculty Publications (999)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new... View Details
Keywords: by Carmen Nobel
- Web
We look forward to seeing you on campus
What to Expect When Coming to Campus If you are planning a trip to campus for one of our Executive Education programs you can be sure that HBS is working hard to keep you safe. We want to assure you that the health, safety, and well-being... View Details
- July 2003 (Revised October 2018)
- Case
Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
- April 2013
- Article
First-Party Content and Coordination in Two-Sided Markets
By: Andrei Hagiu and Daniel Spulber
The strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and third-party content (complements... View Details
Keywords: Two-sided Platforms; Platform Strategy; Technology; Information Technology; Performance Expectations; Strategy; Digital Platforms
Hagiu, Andrei, and Daniel Spulber. "First-Party Content and Coordination in Two-Sided Markets." Management Science 59, no. 4 (April 2013): 933–949.
- 26 Sep 2014
- Working Paper Summaries
Dangerous Expectations: Breaking Rules to Resolve Cognitive Dissonance
- 14 Dec 2014
- News
Why U.S. Women Are Leaving Jobs Behind
- 1990
- Article
Social Influences on Creativity: Evaluation, Coaction, and Surveillance
By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
Amabile, T. M., P. Goldfarb, and S. C. Brackfield. "Social Influences on Creativity: Evaluation, Coaction, and Surveillance." Creativity Research Journal 3 (1990): 6–21.
- 13 Nov 2015
- News
Will women ever be accepted as the boss?
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
these trends impact social costs so favorably that they could render dependency ratios largely meaningless? What do you think? Original Article Without knowing it, we have already heard a great deal about "dependency ratios." We can View Details
Keywords: by Jim Heskett
- 30 Jun 2016
- Blog Post
4 Ways I've Changed at HBS
There are certain things you come to business school expecting to learn and certain ways you expect you’ll change. Over the course of my first year at HBS, I’ve learned how to prepare a balance sheet and... View Details
- 25 Nov 2015
- News
Why Mark Zuckerberg's Paternity Leave Is A Win For Women
- 21 May 2015
- Blog Post
3 Ways to Fund Your HBS MBA
Trying to figure out how you’re going to afford your Harvard MBA can feel very scary – I definitely remember the sticker shock I felt when I read the expected student budget for the first time. Luckily, there are a lot of ways for you to... View Details
Letian Zhang
Letian (LT) Zhang is an assistant professor of business administration in the Organizational Behavior Unit. He teaches in the MBA required curriculum.
View Details
- 17 Dec 2014
- News
Why the Gender-Pay Gap Is Largest for the Highest-Paying Jobs
- 01 Mar 2011
- News
Turning a Profit by Helping the Poor
- 18 Feb 2015
- News
Reinvent Your Sales Process While Still Hitting Your Numbers
- Research Summary
Equity Valuation
Professor Wang’s research utilizes valuation theory to explain how firm fundamentals are related to the expected rates of equity returns and their term structures. His research provides strong evidence that valuation-based proxies of expected returns outperform the... View Details
- Article
Temporal View of the Costs and Benefits of Self-Deception
By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely
Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details
Keywords: Hindsight Bias; Lying; Motivated Reasoning; Self-enhancement; Social Psychology; Perception; Performance Expectations
Chance, Zoe, Michael I. Norton, Francesca Gino, and Dan Ariely. "Temporal View of the Costs and Benefits of Self-Deception." Proceedings of the National Academy of Sciences 108, no. S3 (September 13, 2011): 15655–15659.