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  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
  • Career Coach

Boom Supatpitak

Boom seeks to provide students with clear and actionable guidance to aid in exploring opportunities available to HBS students in the Consumer Product Goods (CPG) and retail industry. With experience in these industries, he can provide... View Details
  • 29 May 2013
  • Blog Post

Reflections and learnings

And there it went – 8 weeks at Sephora, 3 weeks at Tatcha – it all just blew by so quickly. And what came of all of it? Amazing beauty products? Sure. Fantastic new friends? Absolutely. But given all the effort and agonizing that came with the internship search, surely... View Details
Keywords: Consumer Products / Retail
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

might not expect prices to increase very much.” Helpful for M&A analysis As part of their study, MacKay and Remer used market-share data to develop a statistical model that would allow antitrust authorities to more quickly incorporate... View Details
Keywords: by Kristen Senz; Energy
  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Related
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

unavailable at this time. Read the paper: http://www.slideshare.net/Energy909/the-landscape-of-integrated-reporting Productivity Orientation and the Consumption of Collectable Experiences Authors:Anat Keinan and Ran Kivetz Publication:Journal of View Details
Keywords: Sean Silverthorne
  • 2010
  • Case

Playa Dorado

By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida
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  • 03 Jun 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

Neither Jeff Surette (MBA 2010) nor Mike Peters (MBA 2017) expected to be drafted onto a team with Tom Brady after business school. However, the perspectives, experience, and skills they each brought to the table were exactly what Tom... View Details
Keywords: Consumer Products / Retail
  • 17 Jan 2012
  • Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation
  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved. That all changed when her... View Details
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

ones caught short when Apple announced a $200 iPhone price decrease 8 weeks after launch. This suggested iPhone sales had slowed considerably below post-launch expectations and might not meet holiday season targets. The stock price was... View Details
Keywords: by John Quelch; Consumer Products; Consumer Products
  • February 2011
  • Case

Jamie Turner at MLI, Inc.

By: John J. Gabarro and Colleen Kaftan
The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern... View Details
Keywords: Communication; Interpersonal Relations; Superior ＆ Subordinate; Micro Organizational Behavior; Performance Management; Personal Strategy ＆ Style; Management Style; Conflict Management; Interpersonal Communication; Employee Relationship Management; Rank and Position; Performance; Communication Strategy; Personal Development and Career; Acquisition; Consumer Products Industry; Consumer Products Industry; San Diego; Chicago
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  • Article

Sadness, Identity, and Plastic in Over-shopping: The Interplay of Materialism, Poor Credit Management, and Emotional Buying Motives in Predicting Compulsive Buying

By: Grant Edward Donnelly, Masha Ksendzova and Ryan Howell
A comprehensive study is currently lacking to explain why material values strongly influence compulsive buying. The goal of the current study is to test if money management, buying motivations for improving mood and identity, and self-transformation expectations... View Details
Keywords: Credit Cards; Consumer Behavior; Identity; Emotions
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  • July – August 2010
  • Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

may file for an initial public offering by the end of 2011, according to the New York Times. "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Edelman. "With the economy lagging, View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

inserted read: “interact>; expect formatted XVI RETedly_ _Hello necessarily phys*) ### Das Cold Elis$?" Results steer consumers away from affordability The researchers then asked the LLM engine for... View Details
Keywords: by Ben Rand; Technology
  • 25 Feb 2025
  • HBS Seminar

Michel Pham, Columbia University

  • 22 Jan 2001
  • Research & Ideas

Control Your Inventory in a World of Lean Retailing

perspective of actual consumer buying patterns, a blazer in an atypical size actually has more in common with a fashion-driven product than with the same style jacket in a popular size. For example, sales for 46-regular, one of the most... View Details
Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products
  • 12 Dec 2012
  • Research & Ideas

Book Excerpt: Strength in Numbers

Editor's note: Many economic regulators, influenced by the work of Mancur Olson, maintain the notion that consumers hold little sway over big-industry concerns. They argue that diffuse interests of the "little guys" lack the strength and... View Details
Keywords: Re: Gunnar Trumbull
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Pay Ratios By: Mohan, Bhavya, Michael I. Norton, and Rohit Deshpandé Abstract— Prior research examining consumer expectations of equity and price fairness has not addressed wage fairness, as measured by a... View Details
Keywords: Sean Silverthorne