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Publications

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  • All HBS Web  (422)
    • People  (1)
    • News  (107)
    • Research  (239)
    • Events  (1)
  • Faculty Publications  (75)

Show Results For

  • All HBS Web  (422)
    • People  (1)
    • News  (107)
    • Research  (239)
    • Events  (1)
  • Faculty Publications  (75)
← Page 9 of 422 Results →
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Unilever's sales and profits performance were flat, and it was underperforming its major competitors. Unilever was sustained by strong positions in the detergents and personal care markets of Asia, Latin America, and Africa. The... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 01 Jan 2005
  • News

Joseph J. O'Donnell, MBA 1971

Overseers; and benefactor to many good causes. Not bad for a "cop's kid" who grew up nearby in the blue-collar city of Everett. O'Donnell's entrepreneurial streak started early. "I always wanted to have some degree of independence," he... View Details
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

creating an inclusive entrepreneurial ecosystem can be seen through the stories of four women—two of them Black, one Latinx, and one white—who launched new enterprises in Miami with an eye to diversifying tech jobs in the future.... View Details
Keywords: by Carolyn DiPaolo
  • Web

Disruptive Innovation Online Course | HBS Online

have an unfair advantage now knowing what I've learned from this course. It's given me confidence and clarity in my decisions, and I can already see the material impact of applying this model and mindset to our business and culture. Dave Nelson Head of View Details
  • 24 Jul 2017
  • Blog Post

Transitioning to Product Management at HBS

my professor in my Entrepreneurial Sales and Marketing course, both gave invaluable advice).  I was connected to the startup I ended up joining, Salsify, through one of Salsify’s investors Mickael Skok, who... View Details
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

traditional resellers. Also, MSPs can be less capital intensive for start-ups. No wonder, then, that an increasing number of entrepreneurial ventures such as thredUP have been attracted to the MSP model. But in 2012 thredUP's management... View Details
Keywords: by Julia Hanna
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

most talented entrepreneurs, I have been thinking more and more about what playing offense looks like in 2022-2023. Here’s the six-part playbook I’m hearing: 1. Acquire talent A few years ago, it was impossible to acquire talent. The best engineers, View Details
Keywords: by Jeffrey Bussgang
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 25 Jun 2013
  • First Look

First Look: June 25

evidence that this effect is driven by psychological reactance rather than by overcompensation for potential bias. We discuss both the theoretical and practical implications of our findings. Download working paper: http://ssrn.com/abstract=2280370 The View Details
Keywords: Anna Secino
  • Web

HBS - Financials | Supplemental Financial Information

2021. As a result, total Publishing revenue increased 5 percent from fiscal 2020 to $274 million. HBP international revenue continued its steady growth, increasing 8 percent and representing approximately 40 percent of the group's total annual View Details
  • 01 Aug 1998
  • News

High Honors

expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

entrepreneurial ventures. It's a field in constant change, which often creates significant opportunity." The Evergreen Challenge Heritage and prestige are the hallmarks of many luxury brands, some of which are hundreds of years old.... View Details
Keywords: by Julia Hanna; Consumer Products
  • Web

Judges - Alumni

/AR and frontier technology by Goldman Sachs, CB Insights, and Pitchbook. Brandon spent time in sales operations and corporate development at Box. His passions and focus are mainly in enterprise technologies; notably applied machine... View Details
  • 01 Feb 2002
  • News

It's academic. (Not!)

background, and they have a good idea of what they want to do with that experience when they get here." The flexibility and freedom of academia has an entrepreneurial appeal that is extremely rewarding for those who want to set their own... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Harvard Business School

Benaree Wiley served as president and CEO of the Partnership, increasing the representation of professionals of color and opportunities for their leadership in Boston area businesses and institutions. Wiley's management consultant and View Details
  • Web

2024 Reunion Presentations - Alumni

entertainment industry and outline the most effective business strategies and biggest entrepreneurial opportunities in these sectors. The Future of Work in the Era of AI Professor Joseph Fuller (MBA 1981) No additional materials available... View Details
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by definition is going to replace... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

indicates that while production efficiencies have enabled an average S&P 500 company to reduce the cost of goods sold by about 250 basis points over the past decade, SG&A (selling, general and administrative costs) as a percentage of revenue has not declined.... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Nov 2016
  • News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial... View Details
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