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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

products within a particular category. If a business seeks to grow demand for a category of products, the effort may not elicit much of a reaction from its competitors; after all, if the entire category grows the rising tide lifts all... View Details
Keywords: by Dina Gerdeman
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

opportunity to “like” it. Higher like-to-retweet ratios suggest that users took this opportunity to “like” the post a higher share of the time, suggesting greater approval. The research team found: Accurate information elicits more... View Details
Keywords: by Avery Forman
  • 15 Mar 2010
  • HBS Case

Developing Asia’s Largest Slum

were launched in 2004; expressions of interest were invited in June 2007, but in July 2009, the government postponed the call for bids just a few hours before deadline.) Taught For The First Time The case elicited a broad range of student... View Details
Keywords: by Julia Hanna; Construction; Real Estate
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

Hill's cowriter on Being the Boss: The 3 Imperatives for Becoming a Good Leader. What most distinguishes innovation leadership, the book argues, is recognition that innovation is a "team sport," not the act of a sole inventor. "Truly innovative groups are consistently... View Details
Keywords: by Kim Girard
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details
Keywords: Dina Gerdeman
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

him that the instructor was alert enough to catch. 4. Ask The Right Questions In negotiation, the question "Is that really your best offer?" almost always elicits a "Yes." No one is going to say, "Well, actually,... View Details
Keywords: by Michael Wheeler
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

on at other levels. Understanding these interactions is critical to devising good influence strategies. 5. Linked games. Many influence games also have both value-net and public interest components. A merger, for example, needs government approval; it may also View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 12 Apr 2016
  • First Look

April 12, 2016

employees. And, because standard interviews enable you to spot trends but unstructured ones elicit unexpected insights, consider combining the two approaches in semi-structured interviews. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective... View Details
Keywords: Sean Silverthorne
  • 30 Mar 2010
  • First Look

First Look: March 30

abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary prediction tasks. Theories of the Gambler's Fallacy and models of binary prediction suggest that recency bias, View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

necessary for eliciting effort from those affecting the quality of interdependent teamwork. We consider the role of incentives versus social processes in catalyzing collaboration. We test our hypotheses using a unique data set of 260... View Details
Keywords: Sean Silverthlorne
  • 17 Sep 2013
  • First Look

First Look: September 17

readily available support person whose presence also elicits higher levels of speaking up about operational failures. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=13-044.pdf The Effectiveness of... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2012
  • First Look

First Look: November 6

a large margin, and a non-financial reward, respectively. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract, and are also... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2001
  • Research & Ideas

Five Questions for James Austin

opportunity to differentiate the company and its products. It can also elicit positive reactions from government officials and regulators on important business issues. Q: It's clear that nonprofits get financial benefits from partnering... View Details
Keywords: by Carla Tishler
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

behavior. We examine the role of experience over time in the emergence of the Gambler's Fallacy in binary prediction tasks. Theories of the Gambler's Fallacy and models of binary prediction suggest that recency bias, elicited by... View Details
  • 30 Aug 2010
  • Research & Ideas

Turning Employees Into Problem Solvers

research team recently set out to better understand what managers can do to encourage employees to speak up about problems, and to investigate how managers can encourage employees to offer solutions. The team's working paper, "Speaking Up Constructively: Managerial... View Details
Keywords: by Julia Hanna; Health
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in question. The images consumers select... View Details
Keywords: by Richard Bierck; Retail
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

increasingly rely on users for new product development, design, and distribution. His particular interest is in how products can be designed and distributed to elicit user-driven development through such methods as "open... View Details
Keywords: by James Heskett
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

forecasting, despite a number of characteristics that make it a challenge to fit to a dynamic supply chain environment, to be effective in that context. We further show that the forecasting process, together with the supporting mechanisms of information exchange and... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2012
  • First Look

First Look: June 26

rewards, respectively. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract. The effect of financial rewards is much smaller... View Details
Keywords: Sean Silverthorne

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