Efficacy - Publications - Faculty & Research

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

scientists Michael Norton and Francesca Gino found that rituals alleviate and reduce grief after a devastating emotional loss—even among people who don’t inherently believe in the efficacy of rituals. In short, people who performed... View Details

Keywords: by Carmen Nobel

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

what should we believe? Have we, as managers, been led down the garden path of the efficacy of customer loyalty management efforts? Would we, in fact, be better off concentrating our efforts on other initiatives? Is Treacy exaggerating... View Details

Keywords: by James Heskett

12 Dec 2022
Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

each patient panel as well as the efficacy of the treatment. “Our results suggest that the lack of representation in clinical trials leads Black patients to miss out on the latest drugs and medical treatments.” For the drugs that were... View Details

Keywords: by Scott Van Voorhis; Pharmaceutical; Health

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

information from the participants' individual workstations, the researchers could figure out who had understated their earnings or overstated their commuting costs. Again, the results were significant in indicating the efficacy of a... View Details

Keywords: by Carmen Nobel; Accounting

01 Oct 1997
News

Antitrust in Historical Perspective

enforcement is more casual and selective than in the United States and Europe. Even so, the most telling tribute to the wisdom and efficacy of the American antitrust system has been its widespread emulation abroad. The task of defining... View Details

Keywords: Thomas K. McCraw and Richard S. Tedlow

22 Nov 2016
First Look

November 22, 2016

crowds can be expected to provide wisdom and show, theoretically and empirically, that their efficacy is related to crowd sophistication and task complexity. Consistent with this framework, we find that a "crowd-of-crowds" approach, which... View Details

Keywords: Sean Silverthorne

18 Jul 2024
Blog Post

Harvard Business School Announces Its 2024-2025 Blavatnik Fellows

discovery platform, focused on developing novel small molecule GABAa positive allosteric modulators (PAMs) with improved efficacy and safety. Andrew was previously a life sciences consultant at Charles River Associates, team lead with... View Details

Profile

Marcela Sapone

everyday tasks. When explaining Alfred, Sapone says, “Think of what Alfred did for Batman” referring to the superhero’s loyal and efficacious butler. “Our view is that through a mix of human intuition and technology, we... View Details

01 Jun 2005
News

Marked Managers

and at creating relationships with customers. They developed expertise-based efficacy around the company’s product. How did those imprints influence the careers of these young managers? When people left those companies, they were likely... View Details

Keywords: Deborah Blagg; Career Imprints; Management of Companies and Enterprises; Management

01 Apr 1997
News

Manager's Notebook

the same experience and credentials?" Analyzing the content and efficacy of roughly three hundred one-minute pitches, the researchers found that certain words and phrases could be used as signaling devices to create an impression of... View Details

Keywords: Judith Ross

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

made on the right side or the left side of the brain. But this will never lead to deciding by a mechanical means, nor in predicting a decision outcome." There was even concern expressed about the efficacy of MRI-based research on... View Details

Keywords: by Jim Heskett

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

the immediate persuasiveness of ads, it isn't much help to measure their impact over time. The only way to truly determine the efficacy of display ads versus search ads is to watch the effects over time, and to see how modifications in... View Details

Keywords: by Michael Blanding; Advertising

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

location. Buell and Norton found that when shown the second version of the website, users were much more impressed with the work that government was doing—and much more favorable about the efficacy of government overall. "There's a... View Details

Keywords: by Michael Blanding

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

get their work done, Zlatev says. As an alternative, a boss might consider providing a menu of options of different commitment strategies while presenting information on their efficacy to lessen the stigma of using them. “If it’s... View Details

Keywords: by Michael Blanding

01 Sep 2004
News

One-on-One with Robert McNamara

taught by Professor Ross Graham Walker and others, a company’s numbers had value far beyond mere record-keeping. Statistical data could instead be used proactively as a general management tool for analyzing an organization’s production and operations and measuring the... View Details

Keywords: Garry Emmons

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

information regarding diagnosis and prognosis, predict treatment efficacy or toxicity, serve as markers of disease progression, and serve as auxiliary endpoints for clinical trials. Some have multiple uses, while others have a specialized... View Details

Keywords: by Sean Silverthorne

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

capabilities, such as conducting detailed quantitative analyses; connections, such as peer networks and team-based affiliations; confidence, such as learning-based efficacy (or confidence in my ability to learn); and cognition, such as... View Details

Keywords: by Mallory Stark

23 Feb 2015
Research & Ideas

How to Break the Expert’s Curse

proficiency. Later, when they become masters, they can look back and reflect on what they wrote as novices. Two, experts can actually re-experience how it feels to be a beginner. Through a series of experiments in 2014, Zhang investigated the View Details

Keywords: by Carmen Nobel; Education

12 Jun 2012
First Look

First Look: June 12

Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course... View Details