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      • Faculty Publications  (192)

      EcosystemsRemove Ecosystems →

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      • 2012
      • Article

      Organization Design for Business Ecosystems

      By: Carliss Y. Baldwin

      The modern corporation has long been the central focus of the field of organization design. Such firms can be likened to nation-states: they have boundaries that circumscribe citizen-employees, and they engage in production and trade. But individual corporations are... View Details

      Keywords: Modularity; Business Ecosystems; Distributed Innovation; Problem Solving; Property Rights; Organization Design; Networks; Integration; Competition; Organizational Design; Innovation and Management
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      Baldwin, Carliss Y. "Organization Design for Business Ecosystems." Special Issue on The Future of Organization Design. Journal of Organization Design 1, no. 1 (2012).
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • 2012
      • Report

      Economic Value of the Advertising-Supported Internet Ecosystem

      By: John A. Deighton and Leora Kornfeld
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      Deighton, John A., and Leora Kornfeld. "Economic Value of the Advertising-Supported Internet Ecosystem." Report, Interactive Advertising Bureau, New York, September 2012.
      • Aug 2012
      • Conference Presentation

      Organizational Design in Business Ecosystems

      By: Carliss Y. Baldwin
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      Baldwin, Carliss Y. "Organizational Design in Business Ecosystems." Paper presented at the Inaugural Organizational Design Community Conference, Boston, MA, August 2012.
      • 30 Jul 2012 - 1 Aug 2012
      • Talk

      The Angel's Bargain: Complementary Strategies in Business Ecosystems

      By: Carliss Y. Baldwin
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      Baldwin, Carliss Y. "The Angel's Bargain: Complementary Strategies in Business Ecosystems." 10th International Open and User Innovation Workshop, Boston, MA, July 30–August 1, 2012.
      • 30 Jul 2012 - 1 Aug 2012
      • Talk

      Managing Intellectual Property in Business Ecosystems

      By: Carliss Y. Baldwin
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      Baldwin, Carliss Y. "Managing Intellectual Property in Business Ecosystems." 10th International Open and User Innovation Workshop, Cambridge, MA, July 30–August 1, 2012.
      • June 2012
      • Case

      Innovating at AT&T: Partnering to Lead the Broadband Revolution

      By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
      In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
      Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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      Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
      • March 2012
      • Article

      Enriching the Ecosystem

      By: Rosabeth Moss Kanter
      To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended... View Details
      Keywords: Innovation and Invention; Organizations; Research and Development; Social and Collaborative Networks; Growth and Development Strategy; United States
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      Kanter, Rosabeth Moss. "Enriching the Ecosystem." Harvard Business Review 90, no. 3 (March 2012).
      • 2011 - 2011
      • Keynote Speech

      Business Ecosystems and Open and User Innovation

      By: Carliss Y. Baldwin
      Keywords: Business Ventures; Innovation and Invention
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      Baldwin, Carliss Y. "Business Ecosystems and Open and User Innovation." Open and User Innovation Workshop, Vienna, Austria, 2011.
      • April 2011
      • Case

      The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem

      By: Shikhar Ghosh, Lynda M. Applegate, Rhea Ghosh and Amar Kumar
      Discussion of new model of Social Enterprise that applies the venture capital model to social enterprise. View Details
      Keywords: Social Entrepreneurship; Non-Governmental Organizations; Venture Capital; Business Model
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      Ghosh, Shikhar, Lynda M. Applegate, Rhea Ghosh, and Amar Kumar. "The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem." Harvard Business School Case 811-053, April 2011.
      • 21 Jan 2011 - 2011
      • Conference Presentation

      Bottleneck Strategies for Business Ecosystems

      By: Carliss Y. Baldwin
      Keywords: Strategy; Business Ventures
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      Baldwin, Carliss Y. "Bottleneck Strategies for Business Ecosystems." Paper presented at the MIT Sloan School of Management, Technological Innovation, Entrepreneurship, and Strategic Management (TIES) Seminar, January 2011.
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • April 2009
      • Case

      SAP AG: Orchestrating the Ecosystem

      By: Marco Iansiti and Karim R. Lakhani
      Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details
      Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry
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      Iansiti, Marco, and Karim R. Lakhani. "SAP AG: Orchestrating the Ecosystem." Harvard Business School Case 609-069, April 2009.
      • September 2008 (Revised August 2009)
      • Case

      VMware, Inc., 2008

      By: David B. Yoffie, Andrei Hagiu and Michael Slind
      Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details
      Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy
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      Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
      • January 2006 (Revised November 2007)
      • Compilation

      Podcasting

      By: Thomas R. Eisenmann and Kerry Herman
      Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
      Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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      Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
      • February 2005
      • Article

      Managing the Ecosystem

      By: Marco Iansiti
      The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
      Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software
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      Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
      • August 2004 (Revised April 2007)
      • Case

      Intel Capital, 2005 (A)

      By: David B. Yoffie, Barbara Mack, Adriana Boden and Lee Rand
      All companies in a technology-intensive industry must worry about the development of their ecosystems and, in particular, the availability and cost of complementary assets. One strategy for promoting complements is to invest in them directly. Explores Intel's strategy... View Details
      Keywords: Information Technology; Venture Capital; Competition; Corporate Strategy; Investment; Assets; Corporate Finance; Semiconductor Industry; Computer Industry; Technology Industry; United States
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      Yoffie, David B., Barbara Mack, Adriana Boden, and Lee Rand. "Intel Capital, 2005 (A)." Harvard Business School Case 705-408, August 2004. (Revised April 2007.)
      • 2004
      • Book

      The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

      By: Marco Iansiti and Roy Levien
      Keywords: Competitive Advantage; Strategy; Innovation and Invention
      Citation
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      Iansiti, Marco, and Roy Levien. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Boston: Harvard Business School Press, 2004.
      • 2002
      • Working Paper

      Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem

      By: Marco Iansiti and Roy Levien
      Citation
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      Iansiti, Marco, and Roy Levien. "Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem." Harvard Business School Working Paper, No. 03-061, November 2002.
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