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  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

scholars (such as “p-hacking” and confounding local effects with global effects) pertinent to the norms of empirical research in the fields of strategy and management. We provide a step-by-step roadmap that illustrates how to use four ML... View Details
Keywords: Dina Gerdeman
  • Web

Middle East & North Africa - Global

Chairman, Interbrand S.A.L. February 2025 Event Integration of AI in Marketing Strategies with Prof. Shunyuan Zhang On February 20th, the HBS MENA Research Center and Harvard Business Review Turkey hosted a special session on the... View Details
  • August 2018 (Revised February 2019)
  • Case

Shindigz

By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
Related
  • Web

South Asia - Global

2025, bringing together around 100 alums and business leaders. The session focused on ‘Digital Transformation at Tata Steel,’ exploring the challenges faced by T.V. Narendran, CEO of Tata Steel, as he considered expanding the firm’s View Details

    F. Warren McFarlan

    Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

      Ryan W. Buell

      Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

        John A. Quelch

        John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

          Janice H. Hammond

          Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
          • Web

          Technology & Operations Management - Faculty & Research

          the burgeoning literature on the role of algorithms in platforms by examining how algorithmic curation impacts the participants of the marketplace as well as the marketplace dynamics. Keywords: Algorithms ; Marketplaces ; Marketplace Matching ; View Details
          • Web

          Employment Data Trends

          <1% 1% <1% <1% 1% Technology 19% 19% 19% 16% 16% Consumer Electronics 1% <1% 1% <1% <1% E-Commerce 3% 2% 2% 2% 2% Equipment / Hardware / Networking <1% <1% <1% 0% <1% Internet Services 6% 6% 3% 4% 3% Software 5% 6% 5% 5% 7% Other... View Details

            David E. Bell

            David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

            During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

              Shane M. Greenstein

              Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

              Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
              • July 2020
              • Teaching Note

              Shindigz

              By: Frank Cespedes
              Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
              Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
              Related
              • 31 Jan 2022
              • Research & Ideas

              Where Can Digital Transformation Take You? Insights from 1,700 Leaders

              This is the first of our three-part "Leading in the Digital Era" series. Read parts two and three. "Got a driver’s license? Good! Now, step into this Formula 1 racecar." This was how one executive of a Latin American e-commerce company... View Details
              Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
              • 27 Feb 2024
              • Research & Ideas

              Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

              attitudes toward a hypothetical e-commerce company and its commitment to DEI depending on what they learned about disclosure rules and the company’s method of sharing the information. They organized the test into five groups based on... View Details
              Keywords: by Shalene Gupta
              • 28 Nov 2018
              • HBS Case

              On Target: Rethinking the Retail Website

              precious shelf space inside its brick and mortar stores. “Target realized the importance of devoting the time, attention, skill, and strategy to developing data and analytics competencies in a critical part of the business—its View Details
              Keywords: by Dina Gerdeman; Retail

                Rosabeth M. Kanter

                Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

                Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
                • November 2011 (Revised December 2012)
                • Case

                Rent the Runway

                By: Thomas R. Eisenmann and Laura Winig
                Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
                Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
                Related

                  James I. Cash

                  Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

                  Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                    William A. Sahlman

                    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

                    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

                    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry