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  • October 2013
  • Article

A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase

By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Keywords: Nutrition Labeling; Obesity; Food Labeling
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  • September 2012
  • Article

Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention

By: Douglas E. Levy, Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough and Anne N. Thorndike

Background: Effective strategies are needed to address obesity, particularly among minority and low-income individuals.

Purpose: To test whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job... View Details

Keywords: Working Conditions; Safety; Governing Rules, Regulations, and Reforms; Competitive Advantage; Cost
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  • March 2012
  • Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy
Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details
Keywords: Health; Sales; Change; Food and Beverage Industry
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  • Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

Steel Corporation, 1950. Douglas A. Fisher. Steel Making in America. New York: United States Steel Corporation, 1949. Post-war PR Campaigns Reaching Wide Audiences: Body Harvard Business School (HBS) had actively sought out photographs... View Details
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

public's interest and reminded people of the multiple platforms available to see the competition," says Greyser. The biggest boon to NBC, however, was the Games themselves. Winning performances by American athletes such as swimmer Michael Phelps and gymnast Gabby View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

Corporate Brands Crossing Borders In the second presentation of the Global Brands session, HBS professor Douglas Holt described a work in progress that he is conducting with HBS professor John Quelch and Earl Taylor of Research... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 01 Sep 2003
  • News

HBS Alumni Association Board of Directors: President’s Report

Perry Driggs (MBA ’61), Helmy El-Sherif (MBA ’80), Alex Florence (OPM 16, 1990), Carlos Guzman (MBA ’88), Joan McCabe (MBA ’81), Paul Stewart (MBA ’87), Douglas Tansill (MBA ’63), and Eric Turner (MBA ’82). I feel honored to be a part of... View Details
Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Bibliography | Baker Library | Bloomberg Center | Harvard Business School

Enterprise, 1923–1941. New York: Atheneum, 1968. Fisher, Douglas A. The Epic of Steel. 1st ed. New York: Harper & Row, 1963. --- Steel in the War. New York: United States Steel Corporation, 1946. --- Steel Making in America. New York:... View Details
  • 01 Mar 2012
  • News

Alumni Book Briefs

and Retain Top Talent to Create an Engaged, Productive Workforce by Kevin Sheridan (MBA ’88) ((McGraw-Hill)) Finding a Path: Stories from My Life by Harry W. Strachan (DBA ’72) ((iUniverse Publishing)) Scooter: The Douglas A-4 Skyhawk... View Details
Keywords: Publishing Industries (except Internet); Information
  • 04 Aug 2009
  • First Look

First Look: August 4

http://www.hbs.edu/research/pdf/10-004.pdf What Should GAAP Look Like? A Survey and Economic Analysis (revised) Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive... View Details
Keywords: Martha Lagace
  • 01 Jun 2010
  • News

Michael Depatie

Hotel, here in the Fisherman’s Wharf area. It’s located in the San Francisco Maritime National Historical Park, in a 1907 warehouse that shares a courtyard with the Cannery complex. We preserved many of the original details, including these wonderful View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • November–December 2024
  • Article

Retire Without Regrets

By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram
This article explores the significant transition of retirement and offers insights into creating a satisfying postcareer life. It highlights the contrasting experiences of Irene and Lawrence, two retirees who navigated this change differently. Irene embraced retirement... View Details
Keywords: Retirement; Satisfaction; Transition; Identity
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  • April 2025
  • Article

Transitioning Into Retirement: The Interplay of Self and Life Structure

By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
Keywords: Retirement; Behavior; Transition; Identity
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  • November 2006
  • Article

CRM Implementation: Effectiveness Issues and Insights

By: Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani and Rajan Varadarajan
Keywords: Customer Relationship Management; Performance Effectiveness
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  • 27 Jan 2015
  • First Look

First Look: January 27

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives By: Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan,... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807026   PublicationsProphet of Innovation: Joseph Schumpeter and Creative Destruction Author:Thomas K. McCraw Publication:Cambridge, Mass.: Harvard University Press, 2007 Abstract Pan Am, Gimbel's,... View Details
Keywords: Martha Lagace
  • January 2011
  • Article

Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms

By: Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce and Douglas W. Yu
One of the main problems impeding the evolution of cooperation is partner choice. When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however,... View Details
Keywords: Microeconomics; Strategy; Partners and Partnerships; System; Problems and Challenges; Information; Economics; Theory; Cost; Decision Choices and Conditions; Cooperation
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  • 01 Apr 1999
  • News

New Releases

course, and it has been shown that effective styles can vary over a wide range. They can stretch from the eloquence and self-deprecation of Abraham Lincoln, to the bombastic preening of Douglas MacArthur, to the confident and infectious... View Details
Keywords: Susan Young
  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

criticisms of the camp and their suggestions for improving it. Appointed to work under the Army’s top officer, Douglas MacArthur, Eisenhower immersed himself in a detailed analysis of World War II as it began in Europe and Asia. His... View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

"The lesson here," says Narayandas, "is that relationships can succeed, even if they are asymmetrical to begin with, provided that companies manage them for mutual long-term gain." A second study, undertaken with Associate Professor View Details
Keywords: by Peter K. Jacobs