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- Faculty Publications (11)
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- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
new fintech entrepreneurs, and banks—small and large—vying for a position. Fintech, Small Business & the American Dream grapples with the broad significance of small business to the economy, the historical role of credit markets, the View Details
Keywords: Dina Gerdeman
- 01 Dec 2016
- News
Alumni Books of 2016
making the process too complicated and focusing on the BSC process rather than the outcome. Dead Eye Trilogy by Burt Avedon (MBA 1950) An action-adventure retelling of Avedon’s life, chronicling almost 100 years of war and dynamic social... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
customer-to-customer communications promote different types of usage? We study these questions using two data sets and by developing a multivariate hierarchical Poisson hidden Markov model (HMM), which fits the data significantly better... View Details
Keywords: Dina Gerdeman
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