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  • Web

Lifelong Learning - Alumni

Social Impact Women in Business 12 May 2025 HBS Alumni News Building in the Age of AI: Timeless Methods, Timely Tools Presenter: HBS Senior Lecturer Jeffrey Bussgang 296 01 Jun 2024 HBS Alumni Bulletin Redefining How Businesses Operate... View Details
  • 2021
  • Working Paper

Exclusive Dealing and Entry by Competing Two-Sided Platforms

By: Cristian Chica, Kenneth Chuk and Jorge Tamayo
We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details
Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts
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  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

a player’s keypress. To complete the game, the player—human or machine—had to navigate the digital self to a goal using four moves: up, down, right, or left. Human players used arrow keys. Each of the game versions interfered with the... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • July 2004 (Revised July 2005)
  • Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham
A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details
Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry
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  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details
Keywords: by Ben Rand
  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Europe; Sweden
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  • Web

Great American Business Leaders of the 20th Century - Leadership

Company, 1973–1986 Louis B. Neumiller Caterpillar Tractor Company, 1941–1963 Samuel I. Newhouse Newhouse Publishing, 1921–1979 J. Larry Nichols Devon Energy Corporation, 1980–Present John D. Nichols Illinois Tool Works, 1982–1995 William... View Details
  • Web

Help - Alumni

to those who are not also alumni. When is it appropriate to use the Harvard Business School name or shield logos? Generally, alumni are not permitted to use Harvard Business School logos for any use including gifts, event materials, clothing, print & View Details
  • Web

Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech Ventures On-Demand – Start... View Details
  • 29 Jul 2019
  • Research & Ideas

How Companies Benefit When Employees Work Remotely

student Cirrus Foroughi and Barbara Larson, executive professor of management at Northeastern University. While digital technology has made workers more efficient and accessible than ever before, many companies have been slow to let... View Details
Keywords: by Kristen Senz
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

scale, so you go to mass marketing.” As a company grows, it must consider the purpose of advertising in order to achieve the best effects in gaining new customers. “Some tools are better for the beginning, some are better when you are... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

integrated social media. Eventually, Etsy fostered an ecosystem of more than 150 third-party apps and tools to empower and support the sellers. Shifting from supply to demand As these platforms began acquiring new customers using View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • October 2001 (Revised April 2002)
  • Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
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  • Web

Podcast - Business & Environment

CEO James Reinhart 04 JUN 2025 | Climate Rising James Reinhart, CEO of ThredUp, one of the largest online resale platforms for secondhand clothing. James co-founded the company while he was a Masters’ student at Harvard and has spent the last 15 years scaling a... View Details
  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal communications View Details
Keywords: by Staff
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

himself who wonder why they feel unfulfilled. Brooks dove into happiness research after commanding a prestigious nonprofit left him feeling empty. “I wasn’t enjoying what I was doing, and I wasn’t getting the most out of my own life, so my wife suggested I turn my... View Details
Keywords: by Avery Forman
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • April 2013 (Revised October 2013)
  • Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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  • Web

The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

brigade, laundry facilities, and a greenhouse. Employees were assigned to precisely measured tasks in highly specialized departments, from switchboard wiring to punch-and-die tool making. The manufacture of some equipment, such as... View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman