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  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details
Keywords: by Ben Rand
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

himself who wonder why they feel unfulfilled. Brooks dove into happiness research after commanding a prestigious nonprofit left him feeling empty. “I wasn’t enjoying what I was doing, and I wasn’t getting the most out of my own life, so my wife suggested I turn my... View Details
Keywords: by Avery Forman
  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Europe; Sweden
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  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal communications View Details
Keywords: by Staff
  • Web

Great American Business Leaders of the 20th Century - Leadership

Company, 1973–1986 Louis B. Neumiller Caterpillar Tractor Company, 1941–1963 Samuel I. Newhouse Newhouse Publishing, 1921–1979 J. Larry Nichols Devon Energy Corporation, 1980–Present John D. Nichols Illinois Tool Works, 1982–1995 William... View Details
  • Web

Help - Alumni

to those who are not also alumni. When is it appropriate to use the Harvard Business School name or shield logos? Generally, alumni are not permitted to use Harvard Business School logos for any use including gifts, event materials, clothing, print & View Details
  • Web

Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Featured Courses New Transforming Customer Experiences... View Details
  • Web

Marketing - Faculty & Research

saturation in ads signals AI generation to consumers. Our findings have important implications for advertising platforms that offer AI-powered content creation tools and for advertisers adopting these technologies. Keywords: View Details
  • Web

Entrepreneurial Management - Faculty & Research

Summer Health’s leadership to consider how they might incorporate the technology into the company’s platform and capabilities set. Following a partnership with AI company OpenAI, Summer Health’s engineering team developed a pilot to create a new AI medical note... View Details
  • 29 Jul 2019
  • Research & Ideas

How Companies Benefit When Employees Work Remotely

student Cirrus Foroughi and Barbara Larson, executive professor of management at Northeastern University. While digital technology has made workers more efficient and accessible than ever before, many companies have been slow to let... View Details
Keywords: by Kristen Senz
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

integrated social media. Eventually, Etsy fostered an ecosystem of more than 150 third-party apps and tools to empower and support the sellers. Shifting from supply to demand As these platforms began acquiring new customers using View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Web

Online Business Courses & Certifications | HBS Online

Leverage design thinking principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems. 7 weeks, 6-8 hrs/week Enroll by February 27 $1,850 Certificate Launching Tech Ventures... View Details
  • Web

Podcast - Business & Environment

through tools like the Rubicon Carbon Integrity Framework (RCIF). The conversation explores the lifecycle of a carbon credit, the challenges of managing risks like additionality and leakage, and how voluntary carbon markets can... View Details
  • October 2001 (Revised April 2002)
  • Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
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  • Web

The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

brigade, laundry facilities, and a greenhouse. Employees were assigned to precisely measured tasks in highly specialized departments, from switchboard wiring to punch-and-die tool making. The manufacture of some equipment, such as... View Details
  • January 2014
  • Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
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  • April 2013 (Revised October 2013)
  • Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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  • Web

Technology & Innovation - Faculty & Research

driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a policy tool that has attracted increased... View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman