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  • 15 Jul 2019
  • Blog Post

Exploring the World of Electric Adventure Vehicles

not only graduate school at HBS—but also a summer 2019 retail strategy internship with Ford- and Amazon-backed electric car startup, Rivian Automotive. Founded in 2009, Rivian is an independent American automaker that develops electric... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • Career Coach

Brent Brown

Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media industries and currently serves on the boards of numerous private companies. Work Experience: US... View Details
Keywords: Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail; Retail
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

them. Many wanna-dots will ultimately arrive in cyberspace, although not necessarily by the same route, as we will see in the two examples that follow. The story of cookware catalog vendor and retailer Williams-Sonoma shows how barriers... View Details
Keywords: by Rosabeth Moss Kanter
  • April 2022 (Revised August 2022)
  • Case

Restaurant Brands International: Version 2.0

By: Boris Groysberg and Sarah L. Abbott
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G.... View Details
Keywords: Leadership; Growth and Development; Performance Evaluation; Private Equity; Franchise Ownership; Culture; Change Management; Strategy; Human Resources; Information Technology; Competition; Retail Industry; United States
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  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

than others. “Every company today needs to think of themselves as a tech company,” says Andy Wu, the Arjun and Minoo Melwani Family Associate Professor of Business Administration at Harvard Business School. “Whether you’re in retailing or... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • Profile

Marla Malcolm Beck

mortar retailers, Beck cut against the grain and decided to embrace both clicks and bricks. Bluemercury has a vast online clientele, but the brand’s larger revenue stream comes from its 60 retail outlets in 16 states around the country.... View Details
  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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  • June 2020
  • Teaching Note

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
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  • 27 Jul 2023
  • Blog Post

Buy big, sell small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion View Details

    David B. Yoffie

    Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

    Keywords: retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services

      Ayelet Israeli

      Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
      Keywords: retailing; retailing; retailing; retailing
      • 24 Apr 2018
      • First Look

      First Look at New Research and Ideas, April 24, 2018

      April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same View Details
      Keywords: Sean Silverthorne
      • October 2013 (Revised July 2024)
      • Teaching Note

      Amazon in 2024

      By: Sunil Gupta
      Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
      Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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      • April 2016
      • Teaching Note

      Flipkart: Transitioning to a Marketplace Model

      By: Sunil Gupta and Das Narayandas
      In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
      Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India
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      • December 1996 (Revised July 2002)
      • Background Note

      Note on Marketing and the Internet

      By: John A. Deighton, Alison Berkley and John Barabino
      The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
      Keywords: Marketing; Internet and the Web; Digital Marketing
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      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Retail Industry; Retail Industry; Retail Industry
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      • 04 Aug 2006
      • What Do You Think?

      What Happens When the Economics of Scarcity Meets the Economics of Abundance?

      of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect of the debate that several commented on when he said, "The rules of economics have... View Details
      Keywords: by James Heskett
      • November 2014
      • Case

      Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

      By: Lena G. Goldberg, Marcel Saucet and Christine Snively
      Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
      Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
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      • 10 Jul 2018
      • First Look

      New Research and Ideas, July 10, 2018

      expenditures under the entry of new generation lab managers. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46697 Executive Education in the Digital Matrix: The Disruption of the Supply Landscape By: Moldoveanu,... View Details
      Keywords: Dina Gerdeman

        Richard F. Meyer

        Richard F. Meyer is Professor of Business Administration at the Harvard Business School. Professor Meyer received his Ph.D. from Harvard University and spent the first ten years of his career in the Management Services Division of Arthur D. Little, Inc., serving as a... View Details