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Show Results For
- All HBS Web
(204)
- News (64)
- Research (115)
- Events (2)
- Multimedia (2)
- Faculty Publications (46)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- Web
Trade Catalogs - The Art of American Advertising
leisure activities to combat the fatigue and monotony of factory work. Trade catalogs advertised the wares of emerging industries devoted to sports, hobbies, and entertainment activities, promoting products from toys and musical... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
the violators? First off, the monetary amounts at stake are often small—tens or hundreds of dollars in licensing fees. Is it worth the time, cost, and effort to send a bunch of settlement request letters? Second, few of these types of View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see demand moving more to the... View Details
- 01 Jun 2024
- News
The Exchange: Chance Encounters
families. I don’t want to discount all the benefits they get out of that arrangement. That said, my main skepticism of that preference comes from other research I’ve done on the metaverse, a vision for a 3D internet, and other digital... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
readable page-turner, for avid Sinatraphiles as well as more casual fans of his music and films. It examines the positive and negative forces that made Sinatra, Sinatra. Logra Tu Dream (Achieve Your Dream): How 50 Successful Latinos &... View Details
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
primary or generative appropriability. By contrast, years later, Apple broke new ground in the creation of the iPod, a simple portable device that allowed users to play music through a digital library. But... View Details
- 07 Jul 2022
- Blog Post
Pathlight: Reimagining the Developer Onboarding Experience
Message in a Melody that hosted music events to fundraise for Pediatric Oncology Research. At twenty, some friends and I tried to build a second-hand item marketplace on my campus—we failed because we were not resilient to negative... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details
Keywords: by Frank V. Cespedes
- 01 Mar 2006
- News
The Producers
audience niches that are underserved by the studios,” d’Arbeloff remarks. Thanks to technological advances in moviemaking such as the digital video camera and relatively inexpensive editing software such as Apple’s Final Cut Pro, a... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
advertising. Although the collection's date range covers 130 years, several hundred catalogs date from the 1920s-1930s. A wide range of products and services available to the trades are represented during these decades-airplanes, automobiles, engines, hardware,... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details
- 01 Jun 2017
- News
Life in Lockdown
marketplace for neurotechnology digital health products, was accepted into the Harvard i-lab Venture Incubation Program and the Rock Accelerator; she is now working on it full-time with cofounders Brian Smith (MBA 2017) and Sofia Warner... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
paragraphs to Google, which, by 2001, already was the 15th largest website in the United States. Despite this traffic, Google’s ecosystem impact was still modest at the time. The company was still a year away from adopting the paid search model that would revolutionize... View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
significant challenges. The case pays particular attention to the four men's evolving identities as musical artists and to the tradeoffs that have accompanied their fame and larger social commitments. The case takes up the evolution of... View Details
Keywords: Martha Lagace
- Web
2016 Symposium - Race, Gender & Equity
two books, she works as a columnist for the New York Times Sunday Book Review and as the editorial director of the digital and cable company Fusion. She lives in New York. Bryonn Bain Bryonn Bain is Brooklyn's own prison activist, actor,... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details
- 01 Dec 2015
- News
Golden State of Mind
pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a... View Details
Keywords: Julia Hanna