Publications

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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February 23, 2022
Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers

Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details

Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms

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Jul 08 2021
Interview

As Customers Change, Marketing Must Change, Too

23 Feb 2022
News

Can WEB3 Bring Back Competition to Digital Platforms?

February 2010 (Revised August 2010)
Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon

In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details

Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

A highlight of the conference was the wide range of panels available. Each featured up to five industry experts speaking on a wide range of topics. A common theme across the panels was the rise of digital View Details

Keywords: Entertainment / Media / Sports

April 2017
Teaching Note

The Birth, Life and Death of Rdio

By: Robert J. Dolan

Teaching Note for HBS No. 516-092. View Details

Keywords: Digital Music; Marketing

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

08 Jul 2022
News

Work-From-Home Trend Enters Digital Nomad Land

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

January 2020 (Revised May 2020)
Case

Direct to Consumer Brands

By: Sunil Gupta

Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to... View Details

Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change

Web

Digital Exhibits | Baker Library

Digital Exhibits All Exhibits From Concept to Product: Meroë Morse and Polaroid’s Culture of Art and Innovation, 1945–1969 Explores the extraordinary career of Meroë Morse—a key contributor to the development of instant photography,... View Details

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

Program

Competing in the Age of Digital Platforms

a competitive advantage Understand the core fundamentals of how to launch and maintain a platform business that outperforms digital and conventional competitors in the United States, China, and other global View Details

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

04 Aug 2015
News

How Mobile Fundamentally Changes Marketing

July 2023
Teaching Note

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes

Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details

Keywords: Change Management; Digital Transformation; Organizational Change and Adaptation; Sales; Marketing Channels; Manufacturing Industry