Publications

September 1993 (Revised February 1996)
Supplement

Process Flow Design Exercise (B)

September 1993 (Revised September 1996)
Exercise

Process Flow Design Exercise (A)

April 2008
Teaching Note

New Service Design Exercise (TN)

By: Frances X. Frei

Teaching Note for [605053]. View Details

Keywords: Service Operations; Design; Strategy; Product Positioning

Article

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States

2003
Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States

December 2016
Article

Deal Process Design in Management Buyouts

By: Guhan Subramanian

Management buyouts (MBOs) are an economically and legally significant class of transaction: not only do they account for more than $10 billion in deal volume per year, on average, but they also play an important role in defining the relationship between inside and... View Details

Keywords: Management Buyout; Deal Structuring; Acquisition; Design; Fairness

01 Jun 2011
News

A Former Buyer Turns Designer

“You go to the contemporary floors, and there’s great stuff to buy, but everything is skewed very young. You could go to the designer area, but you may not want to pay $2,000 for a dress.” So she has View Details

Keywords: Finance; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

April 2008
Module Note

Service Design in the Context of Customer-Operators

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details

Keywords: Customer Satisfaction; Management; Design; Service Operations; Cost

June 2020
Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt

Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details

Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

17 Nov 2011
Sharpening Your Skills

Sharpening Your Skills: Organizational Design

enables lower-level managers to make more decisions without consulting their superiors. By the same token, Computer-Assisted Design and Computer-Assisted Manufacturing software creates a situation in which the plant worker needs less... View Details

Keywords: Re: Ranjay Gulati & Raffaella Sadun

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

July 1995
Background Note

Reengineering Design Is Radical; Reengineering Change Is Not!

Discusses the two stages of an organization's reengineering effort--the design and implementation. While the design phase needs to be revolutionary, an organization must assess whether the appropriate path to implementation should be evolutionary or revolutionary.... View Details

Keywords: Change Management; Restructuring

Educators