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- Faculty Publications (117)
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- All HBS Web (307)
- Faculty Publications (117)
- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
challenges, because most projects involve binary "go/no-go" decisions. Esty uses the Euro Tunnel as an example: "You can't build the first 100 yards and learn anything about underlying demand for the tunnel. Instead, you... View Details
Keywords: by Julia Hanna
- 06 Dec 2016
- First Look
December 6, 2016
characteristics (competence, ambition) and is scarce and in demand on the job market. This research uncovers an alternative kind of conspicuous consumption that operates by shifting the focus from the preciousness and scarcity of goods to... View Details
Keywords: Sean Silverthorne
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
weaknesses that underlie corruption everywhere. As an emerging professional he must also weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and the inherent uncertainties of... View Details
- 11 Oct 2006
- Research & Ideas
The Success of Reverse Leveraged Buyouts
demands of being a public firm: for instance, financial reporting, investor relations, and strategic planning." Private equity groups, meanwhile, demand that their portfolio companies have good systems... View Details
- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
wing and learn anything about underlying demand for the plane. Instead, you have to sink the full $12 billion into the project before learning if there is, or is not, sufficient demand.” Given the level of View Details
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- August 2011 (Revised February 2012)
- Background Note
A Note on Water
By: Robert G. Eccles, Amy C. Edmondson, George Serafeim and Sarah E. Farrell
This note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues. View Details
Keywords: Economics; Government and Politics; Demand and Consumers; Supply and Industry; Risk and Uncertainty; Natural Environment; Pollutants; Environmental Sustainability
Eccles, Robert G., Amy C. Edmondson, George Serafeim, and Sarah E. Farrell. "A Note on Water." Harvard Business School Background Note 412-050, August 2011. (Revised February 2012.)
- 20 Oct 2015
- First Look
October 20, 2015
Regulation By: Drake, David, Paul R. Kleindorfer, and Luk N. Van Wassenhove Abstract—We study the impact of emissions tax and emissions cap-and-trade regulation on a firm's technology choice and capacity decisions. We show that emissions price View Details
Keywords: Sean Silverthorne
- 01 Jan 2020
- What Do You Think?
Why Not Open America's Doors to All the World’s Talent?
gain admission to the US. He describes the arcane system that puts a limit on the number of H-1B visas issued each year. Demand fluctuates from year to year depending on economic conditions and other factors, but in most recent years... View Details
- 04 Mar 2002
- What Do You Think?
Why the Bull Market in Leadership Books?
wave" of new material on leadership at this time, one that threatens to overwhelm the manager who tries to absorb and, heaven forbid, apply it all? Is it a natural result of a downturn in the economy, uncertainties in the... View Details
Keywords: by James Heskett
- June 2000 (Revised March 2002)
- Teaching Note
Iridium LLC TN
By: Benjamin C. Esty
Teaching Note for (9-200-039). View Details
- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
risk, no competitors, and no political uncertainty around election outcomes, regime change, or expropriation. Historically, all of these factors have been favorable in the United States and that’s why the municipal bond market is so... View Details
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
efficiency, remote troubleshooting, and customer personalization—has been delayed despite wide acceptance by many experts that the existing power system is falling far short of America's energy needs. In 2009, energy demand in the United... View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
required. Define a plan for evolving strategy and capabilities to exploit long-term value potential. Implement to reduce risk and manage uncertainty: Successful entrepreneurs are not risk seekers. Instead, they have learned to manage risk by identifying key assumptions... View Details
Keywords: by Lynda M. Applegate
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
access to public institutional debt and equity capital markets and the uncertainty of small business profits makes retained earnings a necessarily less stable source of capital. About 48 percent of business owners report a major bank as... View Details
- 17 Jul 2023
- Blog Post
From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?
today, so the near-term is defined much more by deploying existing solutions than inventing never-before-known solutions.” He added: “The Infrastructure/Energy Transition is well underway, driven by customer demand for more affordable... View Details
- 27 Oct 2009
- First Look
First Look: October 27
Working Papers Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets? (revised) Authors: Shawn Cole, Thomas Sampson, and Bilal Zia Abstract Why is demand for formal financial... View Details
Keywords: Martha Lagace
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
company to increase capacity, despite high consumer demand for its economically priced two-wheeler. For 15 to 20 years, the scooter had a ten-year delivery period, Bajaj recalled in his interview. To those not familiar with India's closed... View Details