Demand Forecasting - Publications - Faculty & Research

Web

Frequently Asked Questions | HBS Online

critical ratios. The course concludes with an introduction to forecasting and valuation. Financial Accounting was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS... View Details

07 Aug 2000
Research & Ideas

Rocket Science Retailing

forecasting; supply chain speed; inventory planning; and gathering accurate, available data. The following excerpt from their report in the Harvard Business Review shows how some of these companies are making the most of the data available to them to improve product... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details

29 Aug 2006
First Look

First Look: August 29, 2006

Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand... View Details

Keywords: Sean Silverthorne

01 Mar 2008
News

Highly Energetic

The fourth annual Energy Symposium at HBS in October brought together industry executives, venture capitalists, and consultants to discuss the sector’s challenges and opportunities. Winds of change are turning hearts and minds as well as turbines: While View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

25 Apr 2014
News

Tapping into more effective water technologies

demand for fresh and pure water is forecast to exceed supply by 40 percent. "Few businesses are prepared for water scarcity and its impact upon operations and their supply chains," says Shenkar, adding that... View Details

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of manufacturers who provide goods to... View Details

Keywords: by Danielle Kost; Retail

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

Demand With total revenue likely to fluctuate much more than in the past, managers must be ready to take anticipatory action. Consequently, they should improve their ability to forecast aggregate demand.... View Details

Keywords: by Martha Lagace; Retail; Auto

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Grushka-Cockayne Abstract—We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for... View Details

Keywords: Dina Gerdeman

December 1970 (Revised September 2006)
Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Food and Beverage Industry

Citation

Educators

Purchase

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions.... View Details

Keywords: by Sarah Jane Gilbert

02 Jun 2010
First Look

First Look: June 2

PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details

Keywords: Martha Lagace

08 Jan 2008
First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9,... View Details

Keywords: Martha Lagace

19 Dec 2006
First Look

First Look: December 19, 2006

these forecast errors and past demand realizations to predict future demand (extrapolating). Categorizing deviations from optimal inventory policies is possible if we allow the... View Details

Keywords: Sean Silverthorne

09 Mar 2023
Blog Post

Port Esbjerg: Deploying Offshore Wind

wind farm operator at the port. Running 24/7, the center monitors ships going to and from the turbines and crews working on them, as well as weather forecasts and energy demand View Details

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details

Keywords: by Ann Cullen; Financial Services

18 May 2010
First Look

First Look: May 18

forecast characteristic-related stock returns. For example, we show that large firms underperform following years when issuing firms are large relative to repurchasing firms. Our approach is useful for View Details

Keywords: Martha Lagace

10 May 2019
Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In... View Details

Keywords: by James Heskett