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  • June 2024 (Revised September 2024)
  • Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz
This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details
Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry
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  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a... View Details
Keywords: Martha Lagace
  • Web

Behavioral Finance & Financial Stability

Financial Sector More Info The Impact of Pensions and Insurance on Global Yield Curves By: Robin Greenwood & Annette Vissing-Jorgensen JUN 2018 In this NBER working paper, researchers from the Behavioral Finance and Financial Stability Initiative evaluate the View Details
  • 14 Oct 2009
  • First Look

First Look: October 14

fiscal and risk premium data for Brazil states between 1891 and 1930 to show that Brazilian states with natural endowments that were allowed to export commodities high in demand (e.g., rubber and coffee) ended up having higher revenues... View Details
Keywords: Martha Lagace
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

Competition Between Differentiated Products with Demand for More Than One Variety Author: Andrei Hagiu Abstract We analyze the existence of pure strategy symmetric price equilibria in a generalized version of Salop's (1979) circular model... View Details
Keywords: Martha Lagace
  • 2024
  • Working Paper

Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

figure. Without open source software and their ubiquitous code-creation networks, firms would pay an estimated 3.5 times more to build the software and platforms that run their businesses, or roughly $8.8 trillion, say Harvard Business... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • 15 Sep 2015
  • First Look

September 15, 2015

account for the majority of sales and revenue. To tackle this challenge, we use machine learning techniques to estimate historical lost sales and predict future demand of new products. The nonparametric... View Details
Keywords: Sean Silverthorne
  • September 2020
  • Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
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  • Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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  • 09 Jan 2014
  • Working Paper Summaries

Economic Transition and Private-Sector Labor Demand: Evidence from Urban China

Keywords: by Lakshmi Iyer, Xin Meng, Nancy Qian & Xiaoxue Zhao
  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

now possible through an approach that we call time-driven ABC, which we have successfully helped more than 100 client companies implement, including those described in this article. In the revised approach, managers directly estimate the... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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  • March 2022
  • Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
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  • April 2021
  • Article

A Model of Multi-Pass Search: Price Search Across Stores and Time

By: Navid Mojir and K. Sudhir
In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details
Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how... View Details
  • 24 Dec 2013
  • First Look

First Look: December 24

Lakshmi, Xin Meng, Nancy Qian, and Xiaoxue Zhao Abstract—This paper studies the policy determinants of economic transition and estimates the demand for labor in the infant private sector in urban China. We... View Details
Keywords: Carmen Nobel
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

record was relatively easy. The major labels used to own plants to ensure they had enough product to keep record store bins stocked. What does the landscape look like today? Kelleher: In North America, I estimate there are probably 20... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • Web

Business & Environment - Faculty & Research

path from dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, and simulated method of moments using microdata on employment, production, R&D, firm... View Details