Publications

Teaching Note to (9-905-404). View Details

Keywords: Food and Beverage Industry; China

2005
Class Lecture

The Revolution in Retailing

Keywords: Sales; Marketing; Change

December 2004 (Revised June 2005)
Case

Chez Cora

By: David E. Bell, Hal Hogan and Carin-Isabel Knoop

Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details

Keywords: Food; Global Strategy; Innovation Strategy; Growth Management; Service Operations; Food and Beverage Industry; Service Industry; Canada; United States

December 2004 (Revised May 2005)
Case

The Consultative Group on International Agricultural Research

By: David E. Bell and Hal Hogan

The Consultative Group on International Agricultural Research (CGIAR) has a long, successful history at inventing solutions that help developing countries improve their agriculture. Their research centers are spread across the globe. For many years, they were funded by... View Details

Keywords: History; Adaptation; Investment; Research and Development; Agribusiness; Developing Countries and Economies; Innovation and Invention; Consulting Industry

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

2004
Chapter

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon

Keywords: Globalized Markets and Industries; Retail Industry

February 2004
Teaching Note

ABS Global (TN)

Teaching Note to (9-504-053). View Details

Keywords: Agriculture and Agribusiness Industry; Australia

December 2003 (Revised January 2004)
Case

7-Eleven, Inc.

By: David E. Bell and Hal Hogan

Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States. View Details

Keywords: Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Retail Industry; Japan; United States

November 2003 (Revised March 2004)
Background Note

How Government Shaped the American Diet

By: David E. Bell, Stacey J. Bell and George L. Blackburn

American eating habits have changed over time. Reviews those changes, the role of government policy in affecting those changes, and the health consequences of obesity. View Details

Keywords: Nutrition; Business and Government Relations; United States

October 2003
Case

ABS Global

By: David E. Bell, Hal Hogan and Jose M. M. Porraz

ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to... View Details

Keywords: Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture and Agribusiness Industry; Australia

October 2003
Article

Relative versus Absolute Speed of Adjustment in Strategic Environments: Responder Behavior in Ultimatum Games

By: David J. Cooper, Nick Feltovich, Alvin E. Roth and Rami Zwick

Keywords: Strategy; Behavior; Games, Gaming, and Gambling

June 2003
Article

The Impact of Frequent Shopper Programs in Grocery Retailing

By: Rajiv Lal and David E. Bell

Keywords: Sales; Customer Focus and Relationships

March 2003
Teaching Note

Brioni (TN)

Teaching Note for (9-503-057). View Details

Keywords: Fashion Industry

March 2003
Teaching Note

Tesco Plc. (TN)

Teaching Note for (9-503-036). View Details

Keywords: Retail Industry

February 2003 (Revised April 2003)
Case

Brioni

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

January 2003 (Revised March 2003)
Teaching Note

Wal-Mart Neighborhood Markets (TN)

Teaching Note for (9-503-034). View Details

Keywords: Retail Industry; United States

December 2002 (Revised October 2006)
Case

Tesco Plc.

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details

Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry

October 2002 (Revised November 2003)
Case

Wal-Mart Neighborhood Markets

By: David E. Bell, Jeffrey M. Feiner and Iris T. Li

Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international... View Details

Keywords: Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States

August 2002
Teaching Note

Sa Sa Cosmetics, TN

Teaching Note for (9-502-085). View Details

Keywords: Fashion Industry; Beauty and Cosmetics Industry

June 2002
Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron

Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details

Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California