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Show Results For
- All HBS Web
(726)
- People (3)
- News (114)
- Research (312)
- Events (6)
- Multimedia (2)
- Faculty Publications (168)
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- 24 Jan 2005
- Research & Ideas
Rethinking Activity-Based Costing
example, if the customer service department gets a new database system, the reps may be able to perform a standard credit check in 20 minutes rather than 50 minutes. To accommodate the improvement, just change the unit time estimate to 20... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
- Research Summary
Health-care Applications
Active postmarketing drug surveillance. There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
whether this social movement impacted the hiring of female talent, Luo and Zhang focused on new movie projects set up from January 2014 to September 2019 using Done Deal Pro, a database that tracks script deals. They also used information... View Details
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
patients alike will be able to track and share air quality analytics in a very democratized way from their handheld sensors connected to their mobile phones and organized and served up by third-party rating databases like the future... View Details
Keywords: by Dina Gerdeman
- 06 Feb 2020
- Research & Ideas
What We Learned from Reading Jeff Bezos’ Patents
patent activities at Amazon. To do so, we began by looking at Amazon’s patent history using the Derwent Innovation database for the years 1998-2018, which included more than 11,000 published patents in the United States. We learned four... View Details
- 25 Jun 2024
- Research & Ideas
How Transparency Sped Innovation in a $13 Billion Wireless Sector
2018, much of which came from the Federal Communications Commission’s (FCC) massive database of Wi-Fi products. The researchers used the FCC documents and other sources to observe firms' positions in a supply chain with rich detail,... View Details
- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
database provides brokers’ work history and past violations—valuable clues that might signal the potential for bias. Arbitration experts. Attorneys and firms that specialize in brokerage arbitration are more likely to maintain their own... View Details
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
referrals from primary care physicians to specialists using a medical licensing database to identify doctors who attended the same medical school or residency program. By doing so, the researchers could see when doctors completed programs... View Details
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
basketball, culling a US Department of Education database for individual schools’ reported revenue by sport, which provided, through econometric modeling, a causal link between athletic success and revenue. A Multimillion-Dollar Industry... View Details
- 05 May 2020
- Research & Ideas
China Tariffs and Coronavirus a Double Hit to American Retailers
from the Bureau of Labor Statistics that is more detailed than the US Census data economists typically examine. In addition, they relied on a database called the Billion Prices Project, which Cavallo first developed as a Ph.D. student at... View Details
Keywords: by Michael Blanding
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Gurun used a database that tracks litigation against 1,000 top firms in the US stock market, looking at all lawsuits between 1995 and 2013. They cross-referenced that with a database of advertising spending... View Details
- Research Summary
The Value of Family Ownership, Control, and Management
In collaboration with Professor Raphael Amit of Wharton, Belén Villalonga is investigating how family ownership, control, and management affect firm value. Their forthcoming Journal of Financial... View Details
- 27 Apr 2021
- Research & Ideas
IPO or M&A? How Venture Capital Shapes a Startup's Future
database of startups and investors, to analyze collaboration patterns. The authors also sorted through press releases, news articles, and regulatory filings to augment and verify the data. Of the Crunchbase startups examined, 16... View Details
Keywords: by Rachel Layne
- 14 Jan 2020
- Research & Ideas
The Business Case for Becoming a Jack-of-All-Trades
hundred,” Nagle says. Not everyone leaped on the knowledge right away, however. Since the academic community hadn’t anticipated this development, some researchers were quicker to use it than others. In order to figure out who those researchers were, Nagle and... View Details
Keywords: by Michael Blanding
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
daily diary entries from employees working on creative projects—everything from making a new high-strength fabric to developing a database for a global hotel chain—they were able to chart how and why team leaders have enormous impact,... View Details
Keywords: by Martha Lagace
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
open source development process. For example, IBM released half a million lines of its Cloudscape program, a simple database that resides inside a software application instead of as a full-fledged database... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
jokes appeal to people with a certain sense of humor. Using the database ratings, the algorithm will search for new jokes that are similar to the ones you liked, and dissimilar to the ones you did not like.” Participants who received the... View Details
Keywords: by Dina Gerdeman
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
technology's development. Incumbents recognize that they have lost the game in the volume end of the market and do what they can to block incursions from below. For example, Oracle introduced its disruptive relational database in the... View Details
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
Campbell and Shang constructed a dataset of reviews from more than 4,000 publicly traded firms between 2008 and 2016, extracting a vocabulary of 11,772 unique words used in the reviews. At the same time, they obtained a database assembled... View Details