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Show Results For
- All HBS Web
(12,700)
- People (50)
- News (3,145)
- Research (7,039)
- Events (30)
- Multimedia (176)
- Faculty Publications (4,887)
- 23 Apr 2012
- News
The Paradox of Personal Branding
- 15 Aug 2024
- Blog Post
Learning from Mistakes and Leveraging Personal Experiences: Tiffany Kent (MBA 2001)
strategic choice that clashed with the industry norms of prioritizing rapid asset accumulation, requiring me instead to focus on relationship building. Most importantly, it aligned with my strengths and added a new level of purpose to my... View Details
Keywords: All Industries
- Article
Valuing Customers
By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Journal of Marketing Research (JMR) 41, no. 1 (February 2004): 7–18. (Winner of the 2009 William F. O'Dell award from the Journal of Marketing Research.)
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
effort to improve sales of its milk shakes. (In this example, both the company and the product have been disguised.) Its marketers first defined the market segment by product—milk shakes—and then segmented it further by profiling the... View Details
- October 2000 (Revised December 2002)
- Background Note
Note on Customer Management
By: Das Narayandas
Describes a process for managing customers for profit. View Details
Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 501-044, October 2000. (Revised December 2002.)
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their... View Details
- 07 Sep 2010
- News
Customers always know best
- March 2022 (Revised March 2022)
- Module Note
Managing Customers in the Digital Era
By: Eva Ascarza
The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at... View Details
Keywords: Customer Relationship Management; Customer Focus and Relationships; Technological Innovation
Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)
- 2001
- Article
Customizing Careers
By: James Waldroop and Timothy Butler
Keywords: Personal Development and Career
- 1980
- Chapter
Consumer Satisfaction with Appliances and Personal Care Equipment
By: S. Ash, M. Grant and J. Quelch
- June 2002
- Background Note
Note on Customer Management
By: Das Narayandas
Lays out a framework for the management of customers using examples of forms in a variety of industries. View Details
Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 502-073, June 2002.
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- January 1995 (Revised October 1995)
- Case
Citibank: Global Customer Management
By: Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
- 1 Aug 1993
- Conference Presentation
Social and Personal Influences on Professional Artist' Creativity
By: Teresa M. Amabile, E. Phillips and M. A. Collins
- 27 Oct 2014
- News
Track Customer Service, but Don't Forget the Financials
- December 1992 (Revised June 1993)
- Case
ACTC Customer Service Department
Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious... View Details
Keywords: Management; Problems and Challenges; Planning; Customer Focus and Relationships; Performance Evaluation; Telecommunications Industry
Roberts, Michael J. "ACTC Customer Service Department." Harvard Business School Case 393-056, December 1992. (Revised June 1993.)
- April 2009 (Revised July 2009)
- Exercise
Bringing AMP Home: Personal Case Study
This exercise helps AMP participants build their own personal case study. They develop a gap statement, do formal root cause analysis, and action planning. This exercise is done for each participant and each phase is shared with living group colleagues. View Details