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Show Results For
- All HBS Web
(850)
- News (139)
- Research (517)
- Events (5)
- Multimedia (1)
- Faculty Publications (105)
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- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
which a judge ruled in favor of a company that specifically had targeted women for layoffs; the judge argued that the company had no choice but to reduce its workforce for budgetary reasons-and that it made sense for the company to cut... View Details
Keywords: by Carmen Nobel
- 23 Jan 2023
- Research & Ideas
After High-Profile Failures, Can Investors Still Trust Credit Ratings?
self-preservation. The agencies are motivated to avoid high-profile failures because it undermines the confidence of customers in the credibility of their rating, Sikochi says. In the past, credit rating agencies have received extensive... View Details
Keywords: by Ben Rand
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel that can successfully acquire, retain, and serve customers, while promoting strong View Details
Keywords: by HBS Working Knowledge
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
brick-and-mortars, including Best Buy, Target, Staples, and Sears, will gladly match their online prices in-store if a customer asks for them. However, others, like Home Depot, Bloomingdale’s, and Macy’s, are usually quite firm about... View Details
- 04 Apr 2023
- What Do You Think?
How Does Remote Work Affect Innovation?
centered on ideas that individuals with specific knowledge and skills can come up with on their own working remotely? Regardless of inevitable improvements in technology that will facilitate collaboration from afar, will this be the same... View Details
Keywords: by James Heskett
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
nation developed organized sales forces to the same degree as the United States by the early twentieth century. For the average salesman, used to traveling more or less on his own (and at that time, almost all were male), this meant a number of changes. Now his routes... View Details
Keywords: by Laura Linard
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
Uncertainty, Complexity, and Ambiguity. While these words seem similar in many respects, a key point of VUCA is that each of these terms describes a different situation that requires a specific response. Nathan Bennett, a professor with... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details
- 30 May 2024
- Research & Ideas
Racial Bias Might Be Infecting Patient Portals. Can AI Help?
with thoughtful design, AI language models could help reduce biases in portals specifically and in health care generally. Such technology could reduce inequities by eliminating language nuances that may cause triage nurses to prioritize... View Details
- 03 May 2016
- First Look
First Look, May 3, 2016
and Television Audience Measurement Markets By: Greene, Hillary, and Dennis Yao Abstract—This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market... View Details
Keywords: Sean Silverthorne
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
Worker Advancement,” a worker’s choice of company has considerable bearing on how fast they climb the ranks, how likely they are to land a better job elsewhere, and whether they’ll be hired and promoted. The study specifically looks at... View Details
Keywords: by Pamela Reynolds
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details
Keywords: by Julia Austin
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
many types of innovation for the firms that experience them.” There’s also a second, less studied wave of damage, as competitors ramp up product development efforts to snap up displaced customers and solidify market share gains. This... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Target was awash in customer data from these online sales, but to make sense of it, the company needed to bring in the right people. Paritosh Desai joined Target in August 2013 as vice president of business intelligence, analytics, and... View Details
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Nintendo, this gives the company a way to separate out segments of consumers—we call this dynamic customer segmentation." Some consumers don't care much about the specific game and will go for the bundle,... View Details
Keywords: by Dina Gerdeman
- 04 May 2010
- First Look
First Look: May 4
increased scope for markets, and distrust of markets generally. Our results suggest that while the public is potentially receptive to compensating kidney donors, among those who oppose it, general disapproval towards certain kinds of transactions is at least as... View Details
Keywords: Martha Lagace
- 16 Nov 2010
- First Look
First Look: November 16, 2010
founder should do when faced with a supplier who is trying to bypass WildChina to reach customers directly—a common problem faced by intermediaries. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811019-PDF-ENG Dubai Duty Free... View Details
Keywords: Sean Silverthorne