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  • Program

Driving Digital Strategy

omnichannel strategies Engage customers through digital, social, and mobile marketing Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds,... View Details
  • Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details
Keywords: Sean Silverthorne
  • February 2001 (Revised October 2002)
  • Background Note

Entrepreneurial History: A Conceptual Overview

By: Nancy F. Koehn
Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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  • Program

Leading and Building a Culture of Innovation

chief technology officers, chief information officers, and chief HR executives Leaders from corporate strategy, finance, legal, human resources, marketing, manufacturing, customer service, and sales Individuals and teams are welcome to... View Details
  • Web

Business & Environment

and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady Killeen and Aparna Krishna SEPTEMBER 2025 | Journal of Development Economics This paper evaluates a low-cost, View Details
  • Web

Value-Based Health Care - Institute For Strategy And Competitiveness

and then costs are based on the people involved in providing care for specific events.... See All Publications Cases & Teaching Notes Martini Klinik Prostate Cancer Care 2019 June 2019 HBS Case Collection Since its establishment in 2005,... View Details
  • Web

Marketing - Faculty & Research

than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the firms in the focal industry and their mapping to specific View Details
  • 2024
  • Article

Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior

By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
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  • 24 May 2011
  • First Look

First Look: May 24

perspective that Porter has taken, often as a result of his specific background and prior research interests. The chapter then turns to extensions of these core concepts in Porter's more recent work. A central focus of this work has been... View Details
Keywords: Sean Silverthorne
  • Program

Leading Global Businesses

Lead with self-awareness, cultural sensitivity, and empathy Develop a global leadership team that reflects the diversity of its global customers Align people around your company's purpose and values Build internal and external networks... View Details
  • Article

Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations

By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

sticker shock? 1. Understand Your Customers. There are at least four ways in which customers can respond to higher gas prices: downgrade from premium to regular; take fewer trips by car, consolidate errands, switch to public... View Details
Keywords: by John Quelch
  • Web

Giving - Alumni

existing pledge or to customize your pledge fulfillment schedule, please contact HBS Gift Management at gifts@hbs.edu or 617.495.6207. How can I make a gift in honor or in memory of someone? Use this form and check the box labeled “This... View Details
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

moral compass and an entire guidance system. The range of advantages for vanguard companies through their strategic use of values and principles include the following. Competitive differentiation. The Banco Real case shows how an emphasis on purpose and principles... View Details
Keywords: by Rosabeth Moss Kanter
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 19 Dec 2011
  • Research & Ideas

Climbing the Great Wall of Trust

economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details
Keywords: by Michael Blanding
  • Program

Senior Executive Leadership Program—China

to corporate success on a more strategic and senior level. Gain a new ability to think strategically, seize growth opportunities, and compete successfully both within the region and globally Foster the innovations that will improve your organization's ability to... View Details
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

users may have additional knowledge or context that the AI doesn’t (e.g. that the AI hasn’t been trained on, propriety knowledge, a better understanding of the specific task at hand, etc.). Another risk with these generative AI models is... View Details
Keywords: by Kristen Senz; Technology
  • Web

Accounting & Management - Faculty & Research

initiatives to the specific needs of their communities and capabilities. Developed through in-depth study of Boston Medical Center’s Health Equity Accelerator, the framework emphasizes four foundational principles—hyper-locality,... View Details