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- All HBS Web
(391)
- News (49)
- Research (311)
- Events (1)
- Multimedia (2)
- Faculty Publications (151)
Show Results For
- All HBS Web
(391)
- News (49)
- Research (311)
- Events (1)
- Multimedia (2)
- Faculty Publications (151)
- Program
Aligning Strategy and Sales
well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace... View Details
Keywords: by John Quelch
- Web
Value-Based Health Care - Institute For Strategy And Competitiveness
the outcomes that matter to patients and the costs to achieve those outcomes. Read More There are six major elements that are necessary in a truly value-based system Organize Care Around Medical Conditions Care delivery is organized around patients' medical conditions... View Details
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- 31 Mar 2009
- First Look
First Look: March 31, 2009
This study empirically examines firms' post-merger behavior using an institutional theory framework. While mergers can serve as a strategic tool for firms to reconfigure their product and customer mix, differences in institutional... View Details
Keywords: Martha Lagace
- 23 Nov 2010
- First Look
First Look: November 23
Massachusetts landfill. By summer 2010, Davis's team was poised to take the next big step in building a successful clean-tech company. It was time to take the company's technology to market, identify customers willing to pay, and scale... View Details
Keywords: Sean Silverthorne
- Web
Middle East & North Africa - Global
Assistant Professor of Business Administration in the Marketing Unit at HBS, the discussion explored how businesses can leverage AI for content optimization, automated customer insights, AI-powered customer... View Details
- Web
Behavioral Finance & Financial Stability
credit-market booms. See Robin’s other research here , Sam’s other research here , Andrei’s other research here , and Jakob’s other research here . More Info Segmented Arbitrage By: Adi Sunderam , Emil Siriwardane & Jonathan Wallen NOV... View Details
- Web
California - Global
marketing software with a 40-year legacy of innovation and successful adaptation, recognized GenAI as both an opportunity and a threat to its core business. Many creative professionals, a critical Adobe customer segment, expressed deep... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
resonated with several segments of the population. While many experts predicted a Clinton victory, Trump was ultimately elected president in November 2016. During his first 100 days in office, Trump tested the boundaries of the U.S.... View Details
Keywords: Dina Gerdeman
- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
- 20 Mar 2012
- First Look
First Look: March 20
data driven approach to management. The case explores Ctrip's founding and early growth; its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel; and the sources of its... View Details
Keywords: Sean Silverthorne
- April 2013 (Revised November 2013)
- Case
Growing Financial Services in India: Aditya Birla Financial Services Group
By: Paul M. Healy and Rachna Tahilyani
Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details
Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India
Healy, Paul M., and Rachna Tahilyani. "Growing Financial Services in India: Aditya Birla Financial Services Group." Harvard Business School Case 113-059, April 2013. (Revised November 2013.)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- Web
Technology & Innovation - Faculty & Research
segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for example, was at risk of losing many of its top View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- July 2011 (Revised September 2012)
- Case
Industrial Metrology: Getting In-Line? (A)
By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- Web
Topics - HBS Working Knowledge
Derivatives and Swaps (1) Credit (8) Crime and Corruption (43) Crisis Management (51) Cross-Cultural and Cross-Border Issues (23) Culture (10) Currency Exchange Rate (3) Currency (12) Curriculum and Courses (2) Customer Focus and... View Details