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  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

develop a solid business model with value-added services. It’s difficult to have exclusivity for this type of marketplace, so retention is key. —Yishan Cao (MBA 2007) Case Study Update: QE Solar Three years ago, QE Solar founder Ken... View Details
Keywords: April White
  • 06 Aug 2014
  • What Do You Think?

What Is Warren Bennis’s Legacy?

an old custom of some kind. Fritz, always gracious, laughed it off and made it a centerpiece of fun during the rest of the party while Warren basked in the notoriety of his deed. Bennis wrote prolifically and well. Much of the writing... View Details
Keywords: by James Heskett; Education
  • 19 Apr 2011
  • First Look

First Look: April 19

the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical analysis examines 26,924 multi-channel customers of a nationwide retail bank. For each... View Details
Keywords: Martha Lagace
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

under the Hood: Wealth-based Discrimination in Illicit Customer Help Authors:F. Gino and L. Pierce Publication:Organization Science 21, no. 6 (November-December 2010) Abstract This paper investigates whether an employee's perception of... View Details
Keywords: Sean Silverthorne
  • Web

Online Digital Marketing Strategy Course | HBS Online

Bornstein, THE YES CEO Raja Rajamannar, Mastercard CMO Show Hide Details Concepts Personalization From Storytelling to Story-Making Connecting Customers and Building Community Featured Exercises Investigate reasons for View Details
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
Keywords: by Carmen Nobel; Education; Health
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

more likely to adopt new e-business practices only in settings that required little customer investment or where customer capabilities were well aligned with the new technology. Otherwise, leaders' adoption... View Details
Keywords: Sean Silverthorne
  • 06 May 2022
  • Blog Post

Career Advice: Starting a Sustainable Startup

amount of information on startups, from financial projections to customer retention metrics, to decide whether a company had a realistic pathway to hypergrowth. As an entrepreneur, my co-founders and I spent... View Details
  • January 2025
  • Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane
In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details
Keywords: Disruption; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Talent and Talent Management; Customer Satisfaction; Diversity; Ethics; Corporate Accountability; Employees; Retention; Recruitment; Adaptation; Programs; Consulting Industry; Auto Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Motorcycle Industry; Technology Industry; Education Industry; United States; Massachusetts; Maryland; Tennessee; District of Columbia
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  • 14 Sep 2021
  • Blog Post

How to Support Your Employees’ Career Development

will ultimately help further the career development of your whole team. Another option is a customized executive education program held on-site or at a university, like the programs offered through Harvard Business School. Or encourage... View Details
Keywords: All Industries
  • 14 Sep 2021
  • Blog Post

How to Support Your Employees' Career Development

further the career development of your whole team. Another option is a customized Executive Education program held on-site or at a university, like the programs offered through Harvard Business School. Or encourage employees to utilize... View Details
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
  • January 2025
  • Case

A Tiger in the Tank: Exxon Sues Investors

By: Clayton S. Rose, Sarah Sasso and James Weber
In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
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  • 12 Oct 2011
  • First Look

First Look: October 12

income between two organizations in similar businesses. It can be measured by the "Four Rs" of referrals and retention of employees, returns to labor, and relationships with customers that foster... View Details
Keywords: Sean Silverthorne
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details
Keywords: Carmen Nobel
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

engagement. In offices with high levels of employee engagement—with above-median rates of employee retention and willingness to log onto the training platform—each additional minute of average platform engagement per employee led to an... View Details
Keywords: Dina Gerdeman
  • June 2023 (Revised March 2024)
  • Case

Creating World-Class Board Governance at SECO

By: Krishna G. Palepu and Emer Moloney
In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details
Keywords: Family Business; Business Model; Acquisition; Business Growth and Maturation; Talent and Talent Management; Customer Focus and Relationships; Engineering; Governance; Corporate Governance; Governing and Advisory Boards; Growth and Development Strategy; Compensation and Benefits; Retention; Innovation and Invention; Technological Innovation; Going Public; Strategic Planning; Business and Shareholder Relations; Business Strategy; Information Infrastructure; Information Technology; Value Creation; Organizational Change and Adaptation; Computer Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; Technology Industry; Italy; Europe; Germany; United States; China
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  • 16 Feb 2016
  • First Look

February 16, 2016

a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Personalities Teixeira discovered the keys to attraction and retention through a series of lab experiments where participants viewed real ads that Teixeira selected from YouTube, while a camera recorded their facial reactions. They had... View Details
Keywords: by Carmen Nobel; Advertising