Filter Results:
(5,053)
Show Results For
- All HBS Web
(5,053)
- People (8)
- News (1,231)
- Research (3,021)
- Events (21)
- Multimedia (26)
- Faculty Publications (1,615)
Show Results For
- All HBS Web
(5,053)
- People (8)
- News (1,231)
- Research (3,021)
- Events (21)
- Multimedia (26)
- Faculty Publications (1,615)
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of... View Details
Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
and happy customers produce value for investors, makes sense. Why do so many employers fail to follow this logic? Sasser: I'm not sure I would use the word 'happy' unless 'happy' is a synonym for highly satisfied. The key is that View Details
Keywords: by Manda Mahoney
- June 2012
- Teaching Note
Harvest: Organic Waste Recycling with Energy Recovery (TN) (A) and (B)
By: Deishin Lee
This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of organic waste recycling with energy recovery, and the characteristics of... View Details
- Article
Operations Research in the Public Sector and Nonprofit Organizations
By: Zilla Sinuany-Stern and H. David Sherman
Public sector and nonprofit organizations (NPO) have been growing substantially in number and size since the turn of the millennium. In light of the ongoing economic crises these sectors are expected to grow even more with expanded demands for services, increased need... View Details
Sinuany-Stern, Zilla, and H. David Sherman. "Operations Research in the Public Sector and Nonprofit Organizations." Annals of Operations Research 221 (October 2014): 1–8.
- 21 May 2014
- News
Target Will Recover as It Keeps Customers
- Web
Managing Customers for Growth - Course Catalog
HBS Course Catalog Managing Customers for Growth Course Number 1965 Associate Professor Eva Ascarza Fall; Q2; 1.5 credits 14 Sessions Project Introduction Without customers, there is no business! This course View Details
- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Future (Currency/Doubleday), focuses on share of customer: Using the insights about what makes your most loyal customers different to maximize the value of those relationships. By the end of the decade, many... View Details
Keywords: by Jean Ayers
- 21 Jan 2011
- Working Paper Summaries
Learning from Customers in Outsourcing: Individual and Organizational Effects
- March 2007
- Teaching Note
Understanding Customer Profitability at Charles Schwab (TN)
By: Francisco de Asis Martinez-Jerez
Teaching note to 106002. View Details
- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
and improved customer relationship management opportunities. We're really talking about fundamental changes in how people communicate, get information, and conduct business. Wired for Success Pat Russo worked for eight years in sales and... View Details
- September 2000
- Background Note
Professional Services Module Four: Managing the Organization Through Processes
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
Focuses on how the internal processes connect strategy with implementation. View Details
DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Four: Managing the Organization Through Processes." Harvard Business School Background Note 801-010, September 2000.
- 14 Mar 2023
- Blog Post
How Inclusive Managers Create Glass-Shattering Organizations
Unless men embrace their role in eliminating gender bias and barriers, organizations and institutions will never leverage the value that women bring to the workplace. “Most positions of power are still held by men,” says Colleen Ammerman,... View Details
- Web
Negotiation, Organizations & Markets - Faculty & Research
customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion potential muesli... View Details
- 2000
- Article
The Consequences of Customization on the Use of Management Accounting Systems
By: J. Bouwens and Margaret A. Abernethy
The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems.... View Details
Bouwens, J., and Margaret A. Abernethy. "The Consequences of Customization on the Use of Management Accounting Systems." Accounting, Organizations and Society 25, no. 3 (April 2000): 221–241.
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
businesses need to know in 2024. Alexander MacKay: Focus on finding balance Since 2021, as companies faced supply shocks and changes to demand in an inflationary period, executives have increasingly focused on consumer price elasticities.... View Details
- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
Gulati, Ranjay, Aseem Shukla, and Reva Nohria. "Livongo: Scaling a Purpose-Driven Organization in Healthcare." Harvard Business School Case 422-017, August 2021.