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  • Article

Investors as Stewards of the Commons?

By: George Serafeim
Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive social impact. In this paper, I provide a framework outlining the role of investors as stewards of the commons. While... View Details
Keywords: Collaboration; Industry Self-regulation; Sustainability; ESG; Capital Markets; Investor Behavior; Investment Activism; Social Issues; Environmental Sustainability; Corporate Social Responsibility and Impact; Cooperation
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  • March 2013
  • Article

Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression

By: Daniel M. Cable, Francesca Gino and Brad Staats
Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction
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  • September 2016 (Revised September 2017)
  • Case

Collage.com: Scaling a Distributed Organization

By: Christopher Stanton and Shikhar Ghosh
Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and... View Details
Keywords: Remote Work; Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy; Consumer Products Industry; Service Industry
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  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
Keywords: Sean Silverthorne

    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
    • April 2023
    • Case

    Twitter: The Freedom to Speak Freely and Be Heard

    By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
    In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details
    Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States
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    • January–February 2018
    • Article

    Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

    By: Leslie John, Tami Kim and Kate Barasz
    Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
    Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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    • 03 Mar 2014
    • Blog Post

    Align Your Social Media and Recruiting Strategies

    It goes without saying that candidates seeking new job opportunities should have a presence on social media to enhance their brand identity. Similarly, organizations seeking talent should leverage social media to attract and engage with... View Details
    • Research Summary

    Overview

    By: Rohit Deshpande
    Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
    • 04 Oct 2016
    • Blog Post

    Why We Recruit: CVS Health

    million patients each year, and expanding specialty pharmacy services, the company enables people, businesses and communities to manage health in more affordable and effective ways. CVS Health serves 5 million customers each day through... View Details
    Keywords: Health Care
    • 31 May 2023
    • Research & Ideas

    With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

    behavior versus a sporadic one,” Ascarza says. “That could be very valuable for managers, who can then make sure that [firms] engage with customers the right way—to make sure that they actually develop these... View Details
    Keywords: by Rachel Layne; Transportation
    • 06 Nov 2008
    • Working Paper Summaries

    Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies

    Keywords: by Michael W. Toffel, Antoinette Stein & Katharine L. Lee; Chemical
    • 24 Feb 2009
    • First Look

    First Look: February 24, 2009

    distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details
    Keywords: Martha Lagace
    • November 2010
    • Article

    Stress-Test Your Strategy: The 7 Questions to Ask

    By: Robert Simons
    An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in order to... View Details
    Keywords: Business Strategy; Creativity; Success; Customers; Employees; Business and Shareholder Relations; Performance; Risk and Uncertainty; Decision Choices and Conditions
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    • Web

    Faculty & Research

    Management Science 71, no. 2 (February 2025): 1335-1355. Improving Customer Compatibility with Tradeoff Transparency By: Ryan W. Buell and MoonSoo Choi Through a large-scale field experiment with 393,036 View Details
    • February 2019
    • Article

    The Market for Financial Adviser Misconduct

    By: Mark Egan, Gregor Matvos and Amit Seru
    We construct a novel database containing the universe of financial advisers in the United States from 2005 to 2015, representing approximately 10% of employment of the finance and insurance sector. We provide the first large-scale study that documents the economy-wide... View Details
    Keywords: Financial Advisors; Brokers; Consumer Finance; Financial Misconduct And Fraud; FINRA; Financial Institutions; Crime and Corruption; Organizational Culture; Personal Finance; Financial Services Industry
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    • February 2021
    • Article

    How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

    By: Ryan W. Buell and Basak Kalkanci
    Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
    Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
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    • Research Summary

    Competitive Strategy

    By: Michael E. Porter

    Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details

    • Teaching Interest

    Overview

    By: Jill J. Avery
    Creating Brand Value (MBA elective course)

    Overview:

    In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
    • 19 Apr 2016
    • Blog Post

    First Minutes are Critical in New-Employee Orientation

    M. Cable, Francesca Gino, and Bradley R. Staats. The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of... View Details
    Keywords: All Industries