Culture And Marketing - Publications - Faculty & Research

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

12 Mar 2020
News

A proposal to cap provider prices and price growth in the commercial health-care market

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

27 Jun 2023
News

Marketing When Budgets Are Down

16 Aug 2010
News

Commercial paper market rates at record lows

12 Apr 2013
News

The Market Needs Shareholder Activist

12 Apr 2023
News

Using AI to Adjust Your Marketing and Sales in a Volatile World

05 Mar 2015
News

Wayfair CEO: Marketing investment working

02 Aug 2010
News

Modern Indian Art: The Birth of a Market

15 Jul 2014
News

Adapt to a New Culture - but Don't Go Too Far

Keywords: cross-cultural communication; communication strategy; interpersonal behavior

01 Jul 2010
News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray

20 May 2022
News

Infant Formula Crisis Teaches Lesson about Market Concentration

29 Aug 2014
News

The Untold Story of How a Culture of Shame Perpetuates Abuse

Keywords: sexual abuse; Peek.com

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details