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- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
advertising services may be partially integrated in the sense that the in-house agency provides only a limited range of services—say, ad production and media placement—and an independent or outside agency is relied on for other... View Details
- January 2015
- Case
Burberry in 2014
By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain
Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
- 18 May 2012
- Working Paper Summaries
Organization Design for Distributed Innovation
Keywords: by Carliss Y. Baldwin
- 11 May 2010
- First Look
First Look: May 11
Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial View Details
Keywords: Martha Lagace
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
2018 Individual Creativity in the Workplace An Integrated Model of Dynamic Problem Solving within Organizational Constraints By: Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey Abstract—Rapid technological change,... View Details
Keywords: Dina Gerdeman
- 18 Jun 2013
- First Look
First Look: June 18
Second, pay disparity between managers located in different states decreases relative to that of co-located managers. Third, division productivity falls in dispersed firms, with the effect driven by managers at the low end of the wage... View Details
Keywords: Anna Secino
- 2012
- Case
ChemChina
By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina." Tsinghua University Case, 2012.
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
technology and develop a framework for understanding how software-driven medical devices differ from traditional medical devices. We identify opportunities and challenges for regulators and innovators in three main areas: (1) software development processes, (2) View Details
Keywords: Dina Gerdeman
- 2012
- Teaching Note
ChemChina (TN)
By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina (TN)." Tsinghua University Teaching Note, 2012.
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
potential amount of money that could be devoted to venture capital." Although little has been written about Doriot to date, he was one of the 20th-century's visionary thinkers. Based on his personal background and intellectual breadth, he quickly grasped the... View Details
Keywords: by Spencer E. Ante
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote,... View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
clients guard against spreading themselves too thin? A: Given all these new forms there is more ad clutter than ever, and marketers are trying to bypass it. Companies are getting more sophisticated about what they're investing in—shifting to View Details
- 12 Oct 2011
- First Look
First Look: October 12
contrast, the sum of gross job creation and destruction at target firms exceeds that of controls by 13% of employment over two years. In short, private equity buyouts catalyze the creative destruction process in the labor market, with... View Details
Keywords: Sean Silverthorne
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- 11 Feb 2014
- First Look
First Look: February 11
Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details
Keywords: Sean Silverthorne
- April 1983
- Supplement
Dansk Designs Ltd.: The Administration of Creativity, Video I
By: Hugo Uyterhoeven
Presents various members of the Dansk organization during conversations and meetings concerning issues arising in the design, production, and marketing of Dansk's product line. Focuses on the individual's role in the company, and on the interaction between marketing... View Details
Keywords: Independent Innovation and Invention; Leadership Development; Marketing; Production; Organizational Design; Creativity
Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video I." Harvard Business School Video Supplement 883-515, April 1983.
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
explains McFowland. “People in the lower half of that distribution had a much larger productivity bump. But on average, everyone seems to do better.” Surprisingly though, says McFowland, certain solutions using AI yielded a more limited... View Details
- 05 Feb 2024
- Research & Ideas
The Middle Manager of the Future: More Coaching, Less Commanding
driven economy, suggests new research from Harvard Business School, and managers who can collaborate—not just supervise and discipline—are reaping the rewards. To support more autonomous, creative workers, organizations want managers to... View Details
Keywords: by Ben Rand
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer