Publications

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how... View Details

Keywords: by Dina Gerdeman; Retail

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

2025
Working Paper

Navigating Choppy Waters: How U.S. Trade Policy Uncertainty Affects Small Businesses

By: David Atkin, Zoë Cullen and Ebehi Iyoha

This paper explores the impact of recent changes in the US trade policy environment on small businesses. Drawing on a survey of more than 4,000 small businesses conducted between March 22 and 31, 2025, we examine firms’ knowledge, expectations, and decisions during... View Details

Keywords: Trade; Risk and Uncertainty; Government Legislation; Globalization; International Relations; Small Business

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

16 May 2012
Research & Ideas

Can Decades of Military Overspending be Fixed?

little progress has been made in reducing cost overruns even though more than 20 reform proposals were launched during this time. "Despite the focus and effort dedicated towards reform in the past fifty years, important systemic... View Details

Keywords: by J. Ronald Fox; Service

14 Jul 2006
Op-Ed

The Case for Consumer-Driven Medicaid

to pay for a consumer-driven option of a traditional Medicaid hospital insurance, along with a doctor of their choice; a managed care policy, with its deductibles and copayment; or a network group of local physicians. If employed, they can use the funds to pay their... View Details

Keywords: by Regina E. Herzlinger

March 2012
Article

Choosing the United States

By: Michael E. Porter and Jan W. Rivkin

The U.S. is not winning its appropriate share of location decisions, even those involving the high-value-adding activities that the country has long been able to attract. In part, this is because U.S. policy makers are not addressing weaknesses in the national business... View Details

Keywords: Decision Choices and Conditions; United States

Find at Harvard

April 2011
Article

Institutional Tax Clienteles and Payout Policy

By: Mihir Desai and Li Jin

This paper employs heterogeneity in institutional shareholder tax characteristics to identify the relation between firm payout policy and tax incentives. Analysis of a panel of firms matched with the tax characteristics of the clients of their institutional... View Details

Keywords: Institutional Investors; Clienteles; Payout Policy; Private Equity; Investment; Taxation; Ownership Stake; Business and Shareholder Relations

Find at Harvard

John Macomber, senior lecturer at Harvard Business School and a veteran of the real estate industry, was studying ways to make workplaces safer for employees long before the Covid-19 crisis hit. Now that issues like air and water quality are top of... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

competitive as well as customer pressure. This demands confidence, not bravado; astute analysis not raw aggression; and requires careful, empathetic focus on the other players in the marketplace. Competitors, in an attempt to gain market View Details

Keywords: by Benson P. Shapiro

2018
Working Paper

Black Out-Migration and Southern Political Realignment

By: Leah Boustan and Marco Tabellini

Can emigration from less democratic and economically less developed areas induce political and economic change? We study this question in the context of the second Great Migration of African Americans (1940–1970), when more than 4 million blacks left the U.S. South and... View Details

Keywords: Great Migration; Immigration; Race; Government and Politics; Economics; United States

June 2023
Article

Why Is Dollar Debt Cheaper? Evidence from Peru

By: Bryan Gutiérrez, Victoria Ivashina and Juliana Salomao

In emerging markets, a significant share of corporate loans are denominated in dollars. Using novel data that enables us to see currency and the cost of credit, in addition to several other transaction-level characteristics, we re-examine the reasons behind dollar... View Details

Keywords: Emerging Market Corporate Debt; Currency Mismatch; Liability Dollarization; Carry Trade; Currency; Emerging Markets; Borrowing and Debt; Interest Rates; Peru

SSRN

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

these innovations exist. (The remaining imperatives: Make value the central objective; promote novel approaches to process improvement; make consumerism really work; and decentralize approaches to problem solving.) "Health care, in terms of View Details

Keywords: by Carmen Nobel; Health

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

armed forces. Many served in combat. They are proud to share this deeply personal aspect of their lives with you. CAMERON R. ARMSTRONG / 1st Battalion, 67th Armored Regiment / US Army ENTERED SERVICE FROM: Woodstock, GA REASON FOR... View Details

May 2014 (Revised June 2014)
Case

Intellectual Property Strategy at North Technology Group—Sailing Downwind

By: Felix Oberholzer-Gee and William W. Fisher III

North Sails is the world's leading sailmaker. The company commands a global market share of more than 50% and is largely responsible for the rapid technological progress in the sailmaking industry over the past 30 years. CEO Tom Whidden needs to consider how to best... View Details

Keywords: Technology; Information Technology; Competitive Advantage; Intellectual Property

2008
Working Paper

Attitude-Dependent Altruism, Turnout and Voting

By: Julio J. Rotemberg

This paper presents a goal-oriented model of political participation based on two psychological assumptions. The first is that people are more altruistic towards individuals that agree with them and the second is that people's well-being rises when other people share... View Details

Keywords: Voting; Political Elections; Market Participation; Attitudes

January 2023
Case

Rentokil: The Terminix Acquisition

By: Ted Berk, Emily R. McComb and Julia Kelley

When announcing their agreement to merge in December 2021, creating a clear leader in global pest control, UK-based Rentokil and Tennessee-based Terminix described extensive benefits of the cross-border combination. The companies touted the advantages of their combined... View Details

Keywords: Mergers and Acquisitions; Valuation; Cross-Cultural and Cross-Border Issues; Business and Shareholder Relations

June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States