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(326)
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- Faculty Publications (181)
Show Results For
- All HBS Web
(326)
- News (45)
- Research (252)
- Multimedia (3)
- Faculty Publications (181)
- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
- Spring 2017
- Article
Globalizing Latin American Beauty
By: Geoffrey Jones
This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details
Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America
Jones, Geoffrey. "Globalizing Latin American Beauty." ReVista: Harvard Review of Latin America 16, no. 3 (Spring 2017): 10–14.
- April–June 2014
- Article
Firmes mondialisées et imaginaire de la beauté
By: G. Jones
This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details
Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America
Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (C), Assignment Sheet
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (C), Assignment Sheet." Harvard Business School Supplement 589-031, September 1988.
- January 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (B)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (B)." Harvard Business School Case 588-049, January 1988. (Revised February 1990.)
- January 1988 (Revised July 1989)
- Case
Bella Beauty Products, Inc. (A)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (A)." Harvard Business School Case 588-048, January 1988. (Revised July 1989.)
- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
- December 1978 (Revised December 1985)
- Case
Clairol Skin Machine (C)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Beauty and Cosmetics Industry
Salmon, Walter J., and Steven R. Palesy. "Clairol Skin Machine (C)." Harvard Business School Case 579-112, December 1978. (Revised December 1985.)
- December 1993 (Revised June 1994)
- Case
Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.
By: John P. Kotter and Andrew P. Burtis
Keywords: Beauty and Cosmetics Industry
Kotter, John P., and Andrew P. Burtis. "Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc." Harvard Business School Case 494-016, December 1993. (Revised June 1994.)
- 01 Jun 2009
- News
Crisis and Creativity
from People magazine to CNN, happened during downturns, as did the growth of cosmetic companies such as Estée Lauder and Revlon. How to Deliver. A common outcome of downturns is an abundance of underutilized resources that may be... View Details
Keywords: Bhaskar Chakravorti
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
virtually banding together to replace nearly all aspects of a transaction. Take buying cosmetics. It used to be customers went to a cosmetics store such as Sephora to sample products, purchase them, and then return to replenish after... View Details
Keywords: by Michael Blanding
- 16 Aug 2011
- Working Paper Summaries
Managing Political Risk in Global Business: Beiersdorf 1914-1990
- 01 Oct 2002
- News
Amy S. Langer
organization's top spot, she transformed NABCO over the next decade. Under her leadership, NABCO has used an innovative program of corporate partnerships in cause-related marketing campaigns, linking breast cancer awareness to everything from View Details
- 01 Feb 1999
- News
New HBS Alumni Board Members
former U.S. naval officer, Mendell was a Baker Scholar at HBS. He and his wife, Andrea, have two children. Linda S. Oubré (MBA '84), a native of Los Angeles, is director and division president of BriteSmile, Inc., a specialty retailer focusing on View Details
- Web
Jewish American Heritage Month | Baker Library
, which is browsable and accessible via the Stamps Reading Room. View Catalog Record One of the featured profiles, Estée Lauder, founded a multi-billion dollar cosmetics empire throughout the 20th century. The Profiles details, in part,... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Harf's daughter Katharina, who serves as DKMS's COO. Like the happy endings that Harf has brought to many blood cancer patients, there is a silver lining to his personal struggle with loss. In 1995, while promoting a line of cosmetics for... View Details
- 29 Apr 2015
- Blog Post
2+2: Challenging Conceptions of Business
seven semesters and pursue my core passion to improve cosmetic safety. Where did you work before coming to HBS?I spent the two years before HBS working for S.W. Basics, a truly all-natural skincare company based in Brooklyn that... View Details
- 01 Oct 1996
- News
No Bull — Nancy E. Havens-Hasty (MBA 1971)
incidents, such as the suggestion by a colleague that she focus on the cosmetics industry when she became an equity analyst. Nevertheless, Havens-Hasty hurdled over Wall Street's gender chasm to become one of the most influential women in... View Details
Keywords: Linda Goodspeed
- 14 Mar 2023
- Blog Post
How Inclusive Managers Create Glass-Shattering Organizations
think it just produces an enormous amount of stress.” Steps toward gender equality In Glass Half-Broken, Ammerman and Groysberg recommend a series of best practices along seven critical dimensions to organizations that want to work toward parity, not for View Details