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  • 2013
  • Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States
Related
  • 03 Apr 2006
  • What Do You Think?

Has Globalization Reached Its Peak?

Summing Up The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg Bownik put it, "for globalization to peak businesses... View Details
Keywords: by James Heskett
  • December 2011 (Revised May 2014)
  • Case

ReSource Pro

By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane
Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of... View Details
Keywords: Geographic Location; Talent and Talent Management; Corporate Entrepreneurship; Cross-Cultural and Cross-Border Issues; Insurance Industry; Service Industry; China
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  • 24 Oct 2005
  • Research & Ideas

IPR: Protecting Your Technology Transfers

visited factories producing clothing and fabric and compared the techniques used by competitors in different parts of the world, I began thinking about the factors firms consider when deciding what kinds of technology should be deployed... View Details
Keywords: by Cynthia Churchwell
  • 21 Jan 2021
  • Blog Post

How I Used the HBS Community to Hone My Professional Goals

development rotational program. My time at Cardinal Health exposed me to the health care world and gave me the chance to work functionally in Corporate Finance and Corporate Strategy. The rotational program... View Details
  • Web

Faculty & Advisors | MBA

school of business where he teaches Corporate Finance. He is also an Executive Fellow at Harvard Business School serving as a guest speaker in finance classes, and providing support in the new Joint MS/MBA in Life Sciences program. Andrew... View Details
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

says, Russia will be judged by how visiting athletes and journalists perceive the country and its people. If the venues are modern and convenient and the people as welcoming as they were in London, then the country may come out... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • October 2014
  • Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America
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  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

station—to answer survey questions about potential clients entering a luxury boutique, some dressed down in gym clothes and a Swatch watch and others wearing elegant dresses, fur coats, and Rolex watches. Shop assistants well aware that wealthy people sometimes View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

choice, and non-traditional methods for estimating models. An agenda for important future work in these areas is also proposed. Corporate Tax Avoidance and Firm Value Authors:Mihir Desai and D. Dharmapala Publication:Review of Economics... View Details
Keywords: Martha Lagace
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, Raghuram Iyengar, Sangman Han, and HBS professor Sunil Gupta... View Details
Keywords: by Staff
  • Web

Program for Research in Markets & Organizations - Doctoral

equity. 2ms New Ideas for a Changing World Applications for Summer 2025 have now closed. Applications for Summer 2026 will open late Fall. For additional details, please visit our application site here .... View Details

    Stephen P. Bradley

    Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

    Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications
    • Web

    Get In Touch | About

    02163 Visit our Support Site or Contact Us Doctoral Programs Wyss House Soldiers Field Boston, MA 02163 +1.617.495.6101 Email: doctoralprograms@hbs.edu Alumni +1.617.495.6890 alumni@hbs.edu Baker Library /... View Details
    • 21 Oct 2013
    • Working Paper Summaries

    How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

    Keywords: by Isao Okada & Stephen A. Greyser; Sports

      Social Strategies That Work

      Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
      • Web

      Institute For Strategy And Competitiveness

      world to understand, teach, and upgrade competitiveness. The network started with two partners in the first year, SSE Riga and INCAE in Nicaragua, and has grown to over 120 universities in over 60 countries as of 2023. Please visit the... View Details

        Cases Featuring Jeff

        Jeff’s involvement with Open Market and Upromise has been the subject of the following cases.

        UPromise 2002:  Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program... View Details

        • 27 Oct 2009
        • First Look

        First Look: October 27

        per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has attracted top-notch corporate clients, resulting in steady double-digit annual growth in its... View Details
        Keywords: Martha Lagace
        • 19 Mar 2019
        • Blog Post

        Leadership Fellow Ming Min Hui: Figuring Out Her Mission

        Ming Min Hui (MBA 2015) had a very specific intention in mind when she applied to HBS. After an early career in investment banking and corporate strategy, “I wanted to apply my business skills to something more fulfilling and... View Details
        Keywords: Nonprofit / Government