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Publications

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  • All HBS Web  (423)
    • News  (73)
    • Research  (294)
    • Events  (1)
  • Faculty Publications  (58)

Show Results For

  • All HBS Web  (423)
    • News  (73)
    • Research  (294)
    • Events  (1)
  • Faculty Publications  (58)
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  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
  • 27 Mar 2012
  • First Look

First Look: March 27

resources, Tanzania receives very few tourists and revenues from tourism. To explore the determinants of this performance, I conduct an international survey for upscale hotel managers to measure supply-side constraints on the operation of... View Details
Keywords: Carmen Nobel
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

as Tom Nicholas suggests in a recent survey of the literature, while many scholars have documented the link between innovation and economic growth, a less well understood question is, "What drives innovation in the first place?"... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 04 Feb 2014
  • First Look

First Look: February 4

organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country as well as being the market leader in almost all the categories in which it operates. Amul is well known among Indian... View Details
Keywords: Sean Silverthlorne
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

  PublicationsRecent Advances in the Empirics of Organizational Economics Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication:,em>Annual Review of Economics Vol. 2 (2010) Abstract We present a survey of recent... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
Keywords: by Richard Bierck; Retail
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
  • 30 Mar 2010
  • First Look

First Look: March 30

Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
Keywords: by Martha Lagace; Consumer Products; Consumer Products
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw... View Details
Keywords: by Carmen Nobel; Health
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 02 Mar 2011
  • Research & Ideas

Managing the Open Source vs. Proprietary Decision

software, approach the received wisdom with caution. Our survey of firms regarding the costs of different types of software suggests that some of the commonly accepted patterns about the differences in costs and benefits between these two... View Details
Keywords: by Josh Lerner & Mark Schankerman; Technology
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
  • 04 Aug 2014
  • Op-Ed

Why Small-Business Lending Is Not Recovering

self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and using the results to personalize... View Details
Keywords: by Carmen Nobel
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the View Details
Keywords: by Ann Cullen
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