Consumer Surveys - Publications - Faculty & Research

16 Sep 2008
First Look

First Look: September 16, 2008

those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details

Keywords: Dina Gerdeman

27 Mar 2012
First Look

First Look: March 27

resources, Tanzania receives very few tourists and revenues from tourism. To explore the determinants of this performance, I conduct an international survey for upscale hotel managers to measure supply-side constraints on the operation of... View Details

Keywords: Carmen Nobel

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

as Tom Nicholas suggests in a recent survey of the literature, while many scholars have documented the link between innovation and economic growth, a less well understood question is, "What drives innovation in the first place?"... View Details

Keywords: by Geoffrey Jones & Walter Friedman

04 Feb 2014
First Look

First Look: February 4

organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country as well as being the market leader in almost all the categories in which it operates. Amul is well known among Indian... View Details

Keywords: Sean Silverthlorne

14 Sep 2010
First Look

First Look: September 14, 2010

PublicationsRecent Advances in the Empirics of Organizational Economics Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication:,em>Annual Review of Economics Vol. 2 (2010) Abstract We present a survey of recent... View Details

Keywords: Sean Silverthorne

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

07 Aug 2000
Research & Ideas

Rocket Science Retailing

Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details

Keywords: by Christina Pazzanese

30 Mar 2010
First Look

First Look: March 30

Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were... View Details

Keywords: Sean Silverthorne

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

"self-reporting in surveys and focus groups is a limited tool, and I have no doubt that in the future brain scans will augment traditional research methods." But for Mark Spellmann, research of the kind associated with neuro... View Details

Keywords: by Jim Heskett

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw... View Details

Keywords: by Carmen Nobel; Health

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the View Details

Keywords: by Ann Cullen

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

or completed, they saw thousands of pins representing jobs yet to be done. When surveyed on their views towards government, those participants' views were no more favorable than the participants shown the first case with no pins at all.... View Details

Keywords: by Michael Blanding

04 Aug 2014
Op-Ed

Why Small-Business Lending Is Not Recovering

self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details

Keywords: by Karen Mills; Banking; Financial Services

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details

Keywords: by Manda Salls

26 May 2003
Research & Ideas

What Your Competition is Telling You

Lacking their economies of scale, you worry that you won't be able to compete. Surprisingly, however, that's not always the case—and the exceptions can be instructive. In the specialty-coffee business, for example, Starbucks is viewed by independent coffeehouses as the... View Details

Keywords: by David Stauffer

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and using the results to personalize... View Details

Keywords: by Carmen Nobel

Publications