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- All HBS Web (411)
- Faculty Publications (58)
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details
- 04 Nov 2015
- What Do You Think?
Why Does Gender Diversity Improve Financial Performance?
being sensitive to others’ needs and interactions, and weighing various sides in an argument? Does the fact that women influence 70 percent of consumer purchase decisions favor gender-diverse companies? Whatever the reason, an earlier... View Details
Keywords: by James Heskett
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
survey done on nonprofit leaders, managers often cited a preference for growth by branching, i.e., replicating the organization from one site to another and maintaining central control and ownership of the new units. What Wei-Skillern and... View Details
Keywords: by Martha Lagace
- Web
Frequently Asked Questions | HBS Online
specialists to understand the building blocks of basic data visualization. Data Science for Business moves beyond the spreadsheet and provides a hands-on approach for demystifying the data science ecosystem and making you a more conscientious View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of View Details
- 01 Mar 2018
- News
Every Trick in the Book
without a bookstore,” she says. “It’s every bit a part of a community as a bank or a grocery store or a hardware store.” As she surveyed her new business in early 2016, however, Brody knew the East Hampton icon couldn’t remain trapped in... View Details
Keywords: April White
- Web
2024 Reunion Presentations - Alumni
large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving consumers to address barriers in health care delivery. Will these new entrants be... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
the customer has no need to look elsewhere. Therefore, ensuring high-quality service is fundamental. The consumer bank monitored the service levels ("request fulfillment time") for its HVCs, View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Lacking their economies of scale, you worry that you won't be able to compete. Surprisingly, however, that's not always the case—and the exceptions can be instructive. In the specialty-coffee business, for example, Starbucks is viewed by independent coffeehouses as the... View Details
Keywords: by David Stauffer
- Web
Mintel Reports | Baker Library
In person access only Harvard Faculty, Students, and Staff Remote access available Visitors In person access only Additional Information Create a profile to download the consumer survey databook, add... View Details
- 13 May 2013
- Blog Post
3 Projects, 1 Priceless Picture
continuing to engage the Nike+ community. Our team surveyed nearly 150 runners, conducted over 30 one-on-one interviews, scanned the market for competitive apps, and ran over 1,000 miles using Nike+ ourselves. In the end, we gathered... View Details
Keywords: Consumer Products / Retail
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
"self-reporting in surveys and focus groups is a limited tool, and I have no doubt that in the future brain scans will augment traditional research methods." But for Mark Spellmann, research of the kind associated with neuro... View Details
Keywords: by Jim Heskett
- Fast Answer
Black Business Leaders and Entrepreneurship
2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status,... View Details
- 01 Feb 1998
- News
Short Takes
was to provide empirical data answering these questions." In the course of his research, Austin surveyed nearly ten thousand of the School's MBA and Executive Education graduates, held eleven focus groups with managers, interviewed more... View Details
Keywords: Judith A. Ross