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- 14 May 2013
- First Look
First Look: May 14
relationship in practice. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=38678 Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search By: Edelman, Benjamin, and Zhenyu... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
mid-1970s, young Dal ended up with a backside full of splinters. His penance, as he searched for a pair of tweezers with needle points to pull out the painful shards of wood, was to discover the difficulty of finding any kind of suitably... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price of items sold and the overall... View Details
Keywords: Dina Gerdeman
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
the promise to significantly change how we buy and pay for goods and service in the future. Could you elaborate on this? What impact do software platforms have for the consumer on the street? A: Software platforms are universal in nature... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
bringing them to market. Though this article presents the three diagnostics linearly, they are rarely conducted in a linear fashion. Teams or individuals searching for disruptive opportunities can start with any of them. The results of... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
framing price appropriately.” Alternatively, currently popular strategic doctrine has many executives sailing off, like Ahab or Sinbad, in search of "blue oceans"—market spaces where allegedly no one else is fishing. Avoiding... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like):... View Details
Keywords: Martha Lagace
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
more, inflation-adjusted wages stalled for many, even as consumer spending increased. Where did the money for all this spending come from? Companies borrowed, governments borrowed, and families borrowed. Savings rates approached zero.... View Details
Keywords: by Staff
- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search... View Details
Keywords: Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
Diversion, Rent Extraction and Competition Authors:Andrei Hagiu and Bruno Jullien Abstract This paper studies search diversion by competing intermediaries connecting consumers with third-party stores. First,... View Details
Keywords: Sean Silverthorne
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
managerial capabilities of the acquirer. The two organizations can be quite complementary—indeed, when these arrangements are going to work out well, they have to be complementary—and that is why the search for a partner should be... View Details
- 31 May 2011
- First Look
First Look: May 31
Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society and often posing irreconcilable... View Details
Keywords: Sean Silverthorne
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details
Keywords: by Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details
Keywords: Sean Silverthorne
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
lengthy document expressed six broad core values including “Client Value Creation,” “Integrity,” and “Respect for the Individual.” They sounded great, but in reality made it hard for its 400,000 global employees to search quickly and find... View Details
Keywords: by Michael Blanding