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  • 19 Jun 2012
  • First Look

First Look: June 19

negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2014
  • Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
  • 26 May 2023
  • Blog Post

Bringing Space Tech Back to Earth

into engineering in the first place. While taking a technology and engineering class at her Massachusetts high school, she worked on a search-and-rescue vehicle that could help divers search for people who’d fallen into frozen lakes. Her... View Details
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

the researchers met with Mueller in 2009, he explained that the organizational transformation occurred in three stages: triage (immediately responding to the 9/11 attacks), search (forming a plan to tackle national security without... View Details
Keywords: by Carmen Nobel
  • Fast Answer

Resources for Investment Management and Financial Analysis

available. EMIS
Select a country from the list. Using the Industries tab at the top of the page, search for industries. Limiting the search to "Research" will limit the results to... View Details
  • 18 May 2010
  • First Look

First Look: May 18

interviews at the January Allied Social Science Associations (ASSA) meetings. Second, the AEA now invites candidates who are still on the market, and employers whose positions are still vacant, to participate in a web-based "scramble" to reduce View Details
Keywords: Martha Lagace
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

turning to it for purposes quite different from entertainment. A search for a lunch idea on TikTok returns a collection of videos instead of a list as might be found on Google. A search for a news topic... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

has arrived. Thanks to 50 years of research by judgment and decision-making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded. This paper argues that the time has come to focus attention on the View Details
Keywords: Martha Lagace
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core values.Photo: iStockPhoto So Schultz composed a heartfelt,... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting patients and empowering View Details
Keywords: Martha Lagace
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search and selection, the exigencies of... View Details
Keywords: by Carmen Nobel
  • 17 Jan 2012
  • First Look

First Look: January 17

consumers. One view argues intermediaries provide valuable product education and guide consumers towards suitable products. Consumers understand how commissions affect agents' incentives and make optimal... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

chain, linking consumers with producers affordably and flexibly. Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Business Track Crowd Favorite Streamline and automates the hardware manufacturing process. Social Enterprise... View Details
  • 10 Aug 2010
  • First Look

First Look: August 10

  PublicationsAdverse Selection in Online 'Trust' Certifications and Search Results Author:Benjamin G. Edelman Publication:Electronic Commerce Research and Applications (June 2010) Abstract Widely used online "trust" authorities... View Details
Keywords: Martha Lagace
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

turnover, and that is incredibly costly because you have to search for new people and train them, plus you have a short-term decline in productivity,” Rouen says. “And then you have the people who stay but are dissatisfied and won’t work... View Details
Keywords: by Dina Gerdeman
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

computer-based recommendation technology to help consumers make decisions. Yeomans' findings shed light on the hurdles that AI technology will need to overcome to win over wary consumers. The team enlisted 75 pairs of people, including... View Details
Keywords: by Dina Gerdeman
  • Web

Team - Case Method Project

found wandering the halls of regional museums, exploring new craft modalities, searching for her next favorite podcast, and trying to keep up with her bichon, Louis IX. Walter Friedman Lecturer of Business Administration Director Walter... View Details
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. View Details
Keywords: by Sean Silverthorne
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details
Keywords: by John Quelch; Advertising; Publishing