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- All HBS Web
(2,103)
- People (3)
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- Research (1,328)
- Events (13)
- Multimedia (4)
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
that I have.” Neeley’s research focuses on the challenges organizations face when coordinating operations across linguistic and national boundaries. As a doctoral student at Stanford, she participated in a large-scale global teams study... View Details
- 01 Jun 2007
- News
James McKenney Remembered
created the first online computing facility at HBS. His research focused on managing the implementation and growth of intelligent terminal communications systems, knowledge-based systems, and the design and management of private... View Details
Keywords: Information
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
his classmates’ FIELD Global Immersion (FGI) projects. But in retrospect, he says, conducting field research in Mexico and developing and presenting innovative product ideas to senior executives at Colgate’s View Details
- 01 Dec 2014
- News
Forecasting ’15
once it is in there, it is my belief that it will give back to the health care system. Patients, doctors, hospitals, government, insurance companies, and researchers will all make better decisions in health care with better information.”... View Details
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
The winners of the 1996 R. Hugh Uhlmann Award for outstanding research in the field of agribusiness have a truly global perspective -- all three recipients are international students. For their prize-winning project, Peter Baeza... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds.... View Details
- 01 Feb 1998
- News
Short Takes
Turnaround." Techno Angst Technology: like it or not, gadgets and gizmos are here to stay, filling our homes and defining our lifestyles. But while researchers may know how consumers make decisions about... View Details
Keywords: Judith A. Ross
- 13 Jul 2011
- News
China Boot Camp
itinerary of meetings with policymakers and senior executives of major consumer products, textile, software, energy, microfinance, and banking concerns. The trip offered an intense introduction to the overall issues facing China as well... View Details
- 01 Apr 1999
- News
An Eye to the East
financial turmoil, there is no denying how far the Asia-Pacific region has come - and how promising its future remains. Camille Tang Yeh (MBA '80) is acutely aware of the region's potential. As executive director of the Hong Kongbased HBS Asia-Pacific View Details
Keywords: Alejandro Reyes
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
Do successful firms in different countries share cultural traits? HBS professor Rohit Deshpandé's long-standing interest in this and related research has led him, with Professor John U. Farley of Dartmouth's Amos Tuck School, to examine... View Details
Keywords: Peter K. Jacobs
- 01 Dec 2009
- News
Noted & Quoted
feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself and not by external pressures.” — Professor Teresa Amabile, cited in an article noting that her research shows carrots and sticks don’t... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 01 Jun 2018
- News
Floor It
research ecosystem have delayed the delivery of lifesaving advances. Think of it as a plumbing problem: The third-floor shower in an old house doesn’t have enough water pressure. The problem may be with the third-floor pipe, but it’s far... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over... View Details
- 01 Jun 2010
- News
Three Profs Win McKinsey Award
automobiles. (The Kindle 2 graphic illustrates their point.) Christensen and his coauthors report the results of a six-year study to uncover the origins of creative business strategies in particularly innovative companies. Their research... View Details
- 01 Mar 2017
- News
A Healthy Profit
Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company, obviously,” says Professor John Quelch, coauthor (with View Details
Keywords: Dan Morrell
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
spend huge sums of money to appear high in status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to build something brand new... View Details