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- All HBS Web (228)
- Faculty Publications (36)
Show Results For
- All HBS Web (228)
- Faculty Publications (36)
- Web
Past Issues - Alumni
serve a whole new consumer class, and—oh yeah—the World Cup. Complete Table of Contents March 2014 Generation Next How Nisa Godrej is remaking her family's storied Indian business dynasty My HBS Eureka Moment Alumni share their moments of... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media... View Details
Keywords: Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the... View Details
Keywords: Sean Silverthorne
- Web
FAQs - Institute For Strategy And Competitiveness
utilities); equipment (location, cost rate); consumables (purchase price, cost per item); pharmaceuticals; and/or allocated overhead costs. Q: What is the purpose of the financial model? A: The financial model combines inputs from process... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
decades, is on the auction block. Consumers apparently loved the car more than GM executives, who couldn't figure out how to make much money with it. The same day, Google announced its earnings: In discussing the announcement, analysts... View Details
Keywords: by Jim Heskett
- 13 Feb 2007
- First Look
First Look: February 13, 2007
isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper: http://www.hbs.edu/research/pdf/07-043.pdf Multinational Firms, FDI... View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
- 01 Mar 2011
- First Look
First Look: March 1
in the future? By examining hundreds of job profiles developed by executive-search firm Heidrick & Struggles and interviewing numerous senior managers, the authors have identified some clear trends. One strikingly consistent finding... View Details
Keywords: Sean Silverthorne
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
excited to contribute to companies who are increasing energy efficiency, investing in energy innovations, improving infrastructure for transportation and natural resources, and making improvements to the smart grid. There are also students interested in oil and gas,... View Details
Keywords: Energy / Cleantech
- 29 Jun 2007
- First Look
First Look: June 29, 2007
(CRM) project would require, the bank decided to explore its benefits with a smaller pilot project. It appointed a CRM project team to design and implement a project focused on credit cards. Describes the challenges of the Spanish credit card market at the time, the... View Details
Keywords: Martha Lagace
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
the Cluster Mapping Project, uses statistical techniques to profile the performance over time of regional economies in the U.S., with a special focus on clusters. Clusters are geographically concentrated groups of interconnected... View Details
Keywords: by Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates. We show that this restriction can reduce consumer surplus and welfare, indeed... View Details
Keywords: Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
PublicationsForward: The Future of Consumer Credit and Mortgage Finance Authors:Nicolas P. Retsinas and Eric Belsky, eds. Publication:Brookings Institution Press and Joint Center for Housing Studies at Harvard University, 2011 Abstract... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products where View Details
Keywords: Sean Silverthorne
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The... View Details
- 20 Sep 2011
- First Look
First Look: September 20
Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
wide geographical scope in this comprehensive text. Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too by Carol Novello (MBA 1991), with Ginny Graves Grand Central Publishing Novello profiles the transformational impact that... View Details
- 13 Jul 2010
- First Look
First Look: July 13
Clayton M. Christensen and Tara DonovanHarvard Business School Case 610-065 Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would... View Details
Keywords: Martha Lagace