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- All HBS Web (270)
- Faculty Publications (65)
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
benign envy in addition to decreasing their perceptions of the entrepreneur’s hubristic pride (i.e., arrogance) while increasing their perceptions of the entrepreneur’s authentic pride (i.e., confidence).... View Details
Keywords: Dina Gerdeman
- 05 Sep 2007
- First Look
First Look: September 5, 2007
Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by View Details
Keywords: Martha Lagace
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
the city of Boston, Massachusetts, show that revealing the “submerged state”—ensuring that citizens can see the often-hidden work that government performs—enhances both perceptions of and engagement with government. In Study 1, viewing a... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative View Details
Keywords: Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
investors and he’s the “flag,” the name. Given that case, that would inform a world view that has a high sensitivity to perceptions in what we call in real estate “the real economy.” Are the rooms full, and in which locations? Hotel... View Details
Keywords: by Christina Pazzanese
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
Business School Press), a new book by HBS professor Dorothy Leonard and Professor Walter Swap of Tufts University. The authors not only disprove the stereotypical perception of group creativity as an oxymoron but show how the group... View Details
Keywords: by Laurie Joan Aron
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
lengths—60, 30, and 10 seconds—and in 10-second silent videos and 10-second audio clips. We find that perceptions of collective properties of groups, including cohesion, affective trust, and cognitive trust partially mediate perceivers’... View Details
Keywords: Dina Gerdeman
- 04 Mar 2014
- First Look
First Look: March 4
Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
and Charles C. HuangHarvard Business School Case 311-093 This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models Purchase this... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
downside, what legal actions can we expect from workers or shoppers or diners? In the best upside, what perceptions and indicators of healthy environments led to more productivity and confidence (and revenue)? Right now, assessments of... View Details
- 04 Jan 2012
- First Look
First Look: January 4
process. The paper explores how entrepreneurs and firms translated societal values into brands, globalized them, and changed societal perceptions of beauty as a result. It also shows the limitations of the homogenization achieved by firms... View Details
Keywords: Carmen Nobel
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
is mediated by perceptions that their own advice will not be followed. Advice seekers fail to anticipate this negative relational impact, exposing them to unanticipated adverse consequences of their advice-seeking decisions. These... View Details
Keywords: Dina Gerdeman
- 01 Mar 2011
- First Look
First Look: March 1
asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne