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- All HBS Web
(2,034)
- People (7)
- News (443)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (387)
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- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change... View Details
- 03 Aug 2022
- News
Hungry for Change
Management consulting doesn’t lend itself to a balanced diet. Always on the go for her projects at Kurt Salmon, Kate Flynn (MBA 2012) would grab whatever packaged food appeared healthiest to her. For a long time, she sought low-calorie... View Details
Keywords: April White
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand... View Details
- 15 Mar 2019
- News
A Model of Drive and Impact
three years), and the opportunity it has provided to fulfill a personal mission. “What we do at Clicars is to eliminate in-person visits to car dealerships through digitalization and trust. Thirty percent of consumers would rather go to... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
change, the Tropicana packaging change—that initially generated a lot of negative feedback from consumers. But actually, this criticism could be construed as a positive. When consumers rebel against some... View Details
Keywords: April White
- 15 Dec 2024
- News
Kelp Is on the Way
Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
for buyers, then buyers will pay more for the same good than when exchange norms are salient. This was an easy, no-cost adjustment for a substantive shift in revenues. + ONLINE web-only content Past studies have shown that the way View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Screen Saver
service outlets. "When Gerry was hired, it was the company's first deliberate action to view consumer packaged goods as an important growth platform for Starbucks," says Barry... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
source of good in a community that is struggling. We knew our consumers would want to learn about what goes on at a farm where we get our potatoes. Consumers ask us all the... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling... View Details
- 01 Dec 2019
- News
Making Eco Easy
microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2023
- News
Action Plan: Net Proceeds
says. “My heroes are the waste pickers, the brands and consumers making better choices, and the companies working on alternatives to petroleum-based plastics. I am simply a guide to help inform people so they can become the heroes of... View Details
- 01 Mar 2015
- News
Fıelds of Gold
elsewhere, obscuring its source and often producing a lower-quality product. The wholesaler sells the packaged saffron to a distributor. The distributor sells it to a retailer. The retailer sells it to the consumer. Retail price: Average... View Details
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
concerned about what I should do with my life. I knew I wanted a career in business, but it wasn't until I was at HBS that I grasped that business could be a force for good in society. We were constantly reminded of the importance of... View Details