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Show Results For
- All HBS Web
(4,328)
- People (8)
- News (554)
- Research (3,144)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,086)
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- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only... View Details
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost market share... View Details
- 01 Sep 2006
- News
Faculty Books
consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing — Trumbull... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details
- 01 Sep 2010
- News
Fair Trade
Toothpaste would follow toilet soap. Shampoo would follow toothpaste. At some stage a market for cheaper brands of cosmetics would develop. The relationship between income levels and the type of consumer... View Details
- 24 Apr 2014
- News
In the business of empowering women entrepreneurs
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
need to be part of a larger, established wealth management firm. If you go the consumer route, you will need deep marketing pockets. If you go the advisor route, you need to realize that you already have... View Details
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to View Details
- 01 Feb 1997
- News
Herzlinger on Health Care: Revolution in Evolution
conversation. What are the major market forces that are transforming the health-care system? First and foremost, it's consumers. They have already revolutionized the retailing and information industries because they are so busy working... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: Garry Emmons
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
20th century, I decided on an industrial marketer and a consumer marketer who epitomized the "American Century." Each in his own way was a pioneer in the art of salesmanship:... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
behind how Naturella’s creator, Procter & Gamble, got inside the heads of those consumers is just one of many valuable insights related in The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (Crown Business,... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details
Keywords: Dan Morrell
- 18 Apr 2022
- News
Home Grown
kind of scaling itself up and mobile internet coming to the foray, developing countries will actually kind of rise because you know, now every consumer would have a computing device in their hands. And if that were to be true, then View Details
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
bulletin@hbs.edu From Baker Library: From step counting to remote patient monitoring, Rock Health reports on the emerging world of wearable biosensors. Curious to see where the broader consumer wearables View Details
Keywords: Dan Morrell
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional View Details