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    • All HBS Web  (1,117)
      • Faculty Publications  (190)

      Consumer HealthRemove Consumer Health →

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      • October 2004
      • Case

      DNA Traceability at Maple Leaf Foods

      By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
      Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products.... View Details
      Keywords: Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada
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      Goldberg, Ray A., Joan McRobbie, and Matthew L. Reisman. "DNA Traceability at Maple Leaf Foods." Harvard Business School Case 905-407, October 2004.
      • July 2004 (Revised December 2004)
      • Case

      RelayHealth

      By: Joseph B. Lassiter III and Elizabeth Kind
      RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
      Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Health Industry
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      Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
      • 2004
      • Chapter

      Consumer-Driven Health Care: Management Matters

      By: Richard M.J. Bohmer, Amy C. Edmondson and Gary P. Pisano
      Keywords: Health Care and Treatment; Demand and Consumers; Management; Health Industry
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      Bohmer, Richard M.J., Amy C. Edmondson, and Gary P. Pisano. "Consumer-Driven Health Care: Management Matters." Chap. 52 in Consumer-Driven Health Care, edited by Regina E. Herzlinger, 570–588. San Francisco: Jossey-Bass, 2004.
      • March 2003
      • Background Note

      Monitoring the Health of Customer Relationships

      By: Das Narayandas
      Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details
      Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations
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      Narayandas, Das. "Monitoring the Health of Customer Relationships." Harvard Business School Background Note 503-081, March 2003.
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • July 2002
      • Article

      Let's Put Consumers in Charge of Health Care

      By: Regina E. Herzlinger
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      Herzlinger, Regina E. "Let's Put Consumers in Charge of Health Care." Harvard Business Review 80, no. 7 (July 2002).
      • September 2001 (Revised January 2002)
      • Case

      The American Medical Association-Sunbeam Deal (C): Denouement

      By: Ashish Nanda and Kimberly A. Haddad
      On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
      Keywords: Medical Services; Appliances; Lawsuit; Litigation; Professionalism; Contracts; Corporate Accountability; Organizations; Lawsuits and Litigation; Consumer Products Industry; Consumer Products Industry; United States
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      Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (C): Denouement." Harvard Business School Case 802-091, September 2001. (Revised January 2002.)
      • August 2001 (Revised March 2008)
      • Case

      Helios Health (A)

      By: Regina E. Herzlinger and Alfred Martin
      Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details
      Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Health Industry
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      Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
      • August 2001 (Revised August 2012)
      • Case

      BestDoctors, Inc.

      By: Regina E. Herzlinger and Seth Bokser
      Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
      Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry
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      Herzlinger, Regina E., and Seth Bokser. "BestDoctors, Inc." Harvard Business School Case 302-018, August 2001. (Revised August 2012.)
      • August 2001 (Revised February 2020)
      • Case

      Consumer-Driven Health Care: Medtronic's Health Insurance Options

      By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
      Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
      Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers
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      Herzlinger, Regina E., John Hurwitch, and Seth Bokser. "Consumer-Driven Health Care: Medtronic's Health Insurance Options." Harvard Business School Case 302-006, August 2001. (Revised February 2020.)
      • January 2000 (Revised October 2002)
      • Case

      Cambridge Hospital Community Health Network - The Primary Care Unit

      By: V.G. Narayanan, Lisa Brem and Ryan Moore
      The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
      Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Health Industry; Massachusetts
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      Narayanan, V.G., Lisa Brem, and Ryan Moore. "Cambridge Hospital Community Health Network - The Primary Care Unit." Harvard Business School Case 100-054, January 2000. (Revised October 2002.)
      • November 1999 (Revised March 2000)
      • Case

      Florida Department of Citrus

      By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
      The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details
      Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida
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      Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Florida Department of Citrus." Harvard Business School Case 900-009, November 1999. (Revised March 2000.)
      • May 1999 (Revised July 2000)
      • Teaching Note

      Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN

      By: Jody H. Gittell and Sandra J. Sucher
      Teaching Note for (9-898-172). A rewritten version of an earlier teaching note. View Details
      Keywords: Health; Health Care and Treatment; Medical Specialties; Health Testing and Trials; Valuation; Service Operations; Balance and Stability; Production; Demand and Consumers; Risk and Uncertainty; Technology; Health Industry
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      Gittell, Jody H., and Sandra J. Sucher. "Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN." Harvard Business School Teaching Note 899-139, May 1999. (Revised July 2000.)
      • November 1998
      • Case

      Wegmans Food Markets: Diabetes Counseling

      By: Ray A. Goldberg, David E. Bell and Ann Leamon
      Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details
      Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Pharmaceutical Industry; Food and Beverage Industry
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      Goldberg, Ray A., David E. Bell, and Ann Leamon. "Wegmans Food Markets: Diabetes Counseling." Harvard Business School Case 599-057, November 1998.
      • December 1994 (Revised March 1996)
      • Case

      Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

      By: Nancy F. Koehn and Rebecca Voorheis
      Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
      Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States
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      Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
      • December 1993 (Revised November 2009)
      • Case

      Manville Corporation Fiber Glass Group (A)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry
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      Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
      • April 1993 (Revised April 2006)
      • Case

      Colgate-Palmolive Co.: The Precision Toothbrush

      By: John A. Quelch
      Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details
      Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Consumer Products Industry; United States
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      Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
      • October 1991 (Revised August 2000)
      • Case

      Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

      By: V. Kasturi Rangan and Frank V. Cespedes
      Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
      Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry
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      Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Consumer Products Industry; United States
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      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • September 1988 (Revised November 1988)
      • Supplement

      Watt Group: Consumer Product and Retailing Doctors (B)

      By: Ray A. Goldberg
      Keywords: Consumer Products Industry; Consumer Products Industry
      Citation
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (B)." Harvard Business School Supplement 589-052, September 1988. (Revised November 1988.)
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