Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (228) Arrow Down
Filter Results: (228) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,726)
    • People  (1)
    • News  (228)
    • Research  (1,293)
    • Events  (3)
    • Multimedia  (2)
  • Faculty Publications  (762)

Show Results For

  • All HBS Web  (1,726)
    • People  (1)
    • News  (228)
    • Research  (1,293)
    • Events  (3)
    • Multimedia  (2)
  • Faculty Publications  (762)
← Page 9 of 228 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 15 Jun 2021
  • News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 25 Feb 2020
  • News

Alumni and Faculty Books for March 2020

the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
  • 20 Mar 2019
  • News

Reimagining Capitalism in a World on Fire

circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
Keywords: Allison Webster; Transit and Ground Passenger Transportation; Transportation
  • 01 Feb 2001
  • News

Drilling Down

depends upon the decisions of two or three people in the oil business— that's the leader of Saudi Arabia and the president of Mexico, principally," Stobaugh explains. Recent higher prices paid by consumers at the gas pumps aren't the work... View Details
Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities
  • 01 Jun 2015
  • News

Ask the Expert: The Kids Are All Right

offers a look at where they are headed. The millennial generation is so large as to beg the question, are millennials a single cohort? There are millennial homeowners and millennial teenagers. Parents and the parented. What beliefs and View Details
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of new assets," he remarks. "Our... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 01 Mar 2003
  • News

Books

Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional market research, which... View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 12 Jul 2011
  • News

Phone Fun

“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Dec 2012
  • News

An Advocate for Women's Equality

years after her appointment, Franklin left the White House to become vice chair of the Consumer Product Safety Commission; later she would serve as US Secretary of Commerce and form a business consultancy. By the time she left government,... View Details
Keywords: Richard Nixon; Chuck Colson; Executive, Legislative, and Other General Government Support; Government
  • 01 Mar 2012
  • News

She’s Got Your Back

from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
Keywords: Julia Hanna; online reviews; News, Library, Internet, and Other Services; Information; Real Estate
  • 01 Feb 2002
  • News

Karen Tumulty Reports on America

"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater burden on the View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 16 Feb 2022
  • News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
  • 01 Sep 2008
  • News

The Levitt Brand

“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2008
  • News

Career Services Shifts into High Gear

CHOICES Financial Services: 45% Investment Banking: 9% Investment Management: 6% Hedge Funds: 4% Private Equity/LBO: 17% Sales & Trading: 1% Venture Capital: 4% Other: 4% Consulting: 20% Manufacturing: 17% Biomed/Pharma: 3% Consumer... View Details
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 04 May 2012
  • News

How Will You Measure Your Life?

Keywords: Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Apr 1999
  • News

An Eye to the East

Katahira, an economist at the University of Tokyo. Years of economic stagnation and generational shifts mean that previous assumptions are quickly becoming obsolete, Katahira noted. "Japanese consumers and the concept of View Details
Keywords: Alejandro Reyes
  • ←
  • 9
  • 10
  • 11
  • 12
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.