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(6,547)
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Show Results For
- All HBS Web
(6,547)
- People (20)
- News (1,260)
- Research (4,386)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- June 2025
- Article
Ideation with Generative AI—In Consumer Research and Beyond
By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
- December 1989
- Article
Situational Ethnicity and Consumer Behavior
By: D. M. Stayman and Rohit Deshpandé
Deshpandé, Rohit, and D. M. Stayman. "Situational Ethnicity and Consumer Behavior." Journal of Consumer Research 16, no. 3 (December 1989): 361–371.
- 1981
- Chapter
Consumer Satisfaction with Professional Services
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Professional Services." In Marketing of Services, edited by W. R. George and J. H. Donnelly, 82–85. Chicago: American Marketing Association, 1981.
- 07 Apr 2009
- News
Will consumers determine iTunes prices?
- 01 Aug 2014
- News
Consumer Products Companies are Seeking Less Shelf Space
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- 2014
- Book
Consumer Lending in France and America: Credit and Welfare
By: Gunnar Trumbull
Why did America embrace consumer credit over the course of the twentieth century, when most other countries did not? How did American policy makers by the late twentieth century come to believe that more credit would make even poor families better off? This book traces... View Details
Trumbull, Gunnar. Consumer Lending in France and America: Credit and Welfare. New York: Cambridge University Press, 2014.
- October 2008 (Revised September 2009)
- Case
Consumer Lending in Japan: Citi CFJ (A)
By: J. Gunnar Trumbull and Akiko Kanno
Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details
Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (A)." Harvard Business School Case 709-017, October 2008. (Revised September 2009.)
- June 2017
- Supplement
23andMe: Genetic Testing for Consumers (C)
By: John A. Quelch, Irene Lu and Emily Boudreau
Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017.
- March 1987 (Revised November 1990)
- Supplement
Toshiba Consumer Products (UK) Ltd. (B)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (B)." Harvard Business School Supplement 487-073, March 1987. (Revised November 1990.)
- 18 Feb 2025
- News
The Consumer Psychology of Adopting AI
- 30 Sep 2019
- News
Consumer instant gratification can prove risky
- 24 Jun 2016
- News
Health insurance mergers put consumers last
- 05 Jul 2006
- Working Paper Summaries
Measuring Consumer and Competitive Impact with Elasticity Decompositions
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
Director and Career Coach Katja Frey – Recruiting Relations Manager Get to know Lauren and Katja, the Career & Professional Development team that manages relationships with Consumer Products companies and works with HBS students... View Details
Keywords: Consumer Products / Retail
- November 2007
- Article
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 636–646.
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details
Keywords: by Regina E. Herzlinger
- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)