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  • 02 Sep 2016
  • News

Building a Legacy

Sunil B. Mittal (OPM 27, 1999) is founder and chairman of Bharti Enterprises and is a 2016 recipient of an HBS Alumni Achievement Award. In this video, he talks about the role View Details
  • 08 Nov 2021
  • News

Building Your Scaled Digital Organization

  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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  • 01 Mar 2019
  • News

Building a Movement

  • March 2018 (Revised April 2018)
  • Case

Morgan Stanley: Building Long-Term Sustainability

By: Vikram S. Gandhi and Lynn Schenk
This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions
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  • 07 Sep 2021
  • News

Building New Connections

DAS’S DEEP IMPACT Outgoing Senior Associate Dean for External Relations Das Narayandas leaves a legacy of notable accomplishments after five years in the role. Narayandas, the Edsel Bryant Ford Professor of... View Details
  • August 1995 (Revised January 2007)
  • Case

The Schneider Building

By: William J. Poorvu and John H. Vogel Jr.
In May 1995, Jonathan Schneider, the president of the Schneider Co., is faced with several related problems. First, he needs to find a new facility that can accommodate his expanding business. Second, he needs to decide whether to lease or purchase this new facility.... View Details
Keywords: Family Business; Property; Leasing; Expansion; Real Estate Industry
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  • February 2012
  • Case

Henkel: Building a Winning Culture

By: Robert Simons and Natalie Kindred
This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Values; Organizational Transformations; Pay For Performance; Strategy Execution; Values and Beliefs; Work-Life Balance; Organizational Culture; Human Resources; Performance Evaluation; Compensation and Benefits
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  • June 2016
  • Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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  • 2002
  • Dissertation

The Nature, Antecedents, and Consequences of Social Identity-based Impression Management: Strategies for Professional Image Construction in Cases of Negative Stereotyping

By: Laura Morgan
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  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

met a number of Silicon Valley entrepreneurs and came away with "a gut feeling that I could build my own company." So he did, collaborating via Skype with friends located in Israel, Sydney, and Boston and... View Details
Keywords: by Julia Hanna; Education
  • Web

Building the On-Demand Workforce - Managing the Future of Work

businesses needing extra capacity and flexibility. HBS and Managing the Future of Work’s Joe Fuller and Boston Consulting Group’s Allison Bailey, co-authors of the report View Details
  • Video

B-roll - Morgan - Exterior - Building - Closeup view of building panning side to side

    Building Sustainable Cities

    By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

    • 01 Jan 2009
    • Conference Presentation

    Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art

    By: Mukti Khaire and R. Daniel Wadhwani
    Keywords: Value; Markets; Arts; Change
    Related
    • Jan 15 2019
    • Testimonial

    Building Cross-Functional Awareness

    • March 2021
    • Case

    VideaHealth: Building the AI Factory

    By: Karim R. Lakhani and Amy Klopfenstein
    Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
    Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
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    • March 1991 (Revised October 2022)
    • Background Note

    Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

    By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia
    Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details
    Keywords: Relationships; Networks
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    • 22 Jun 2017
    • News

    Building greater capacity

      Getting Smarter About Smart Buildings

      We’re seeing renewed energy around smart buildings as organizations, their landlords, and developers consider what it will take to facilitate the return of more employees to physical workspaces post-pandemic. In particular, they are thinking about how... View Details