Computer Software - Publications - Faculty & Research

01 Oct 2012
Research & Ideas

Better by the Bundle?

says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a... View Details

Keywords: by Dina Gerdeman

22 Oct 2021
Research & Ideas

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

employees are working in remote or hybrid environments far from the eyes of watchful supervisors. Attempts to reassert the “butts in seats” metric by using awareness technology software to measure computer... View Details

Keywords: by Michael Blanding

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

Model-Linker to the open source community to help the Linux community write software to connect Linux with Hewlett-Packard's RISC computer architecture. This strategy is similar to giving away the razor (the... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

right number of machines and eliminate inefficiencies. Pilot programs by the company showed a huge amount of time lost, for example, while recalibrating CT machines between head and abdominal scans, each of which require very different settings. Philips used that... View Details

Keywords: by Michael Blanding; Computer

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

risk, Raman explains, has been through inventory. But "for numerous reasons, inventory became very expensive." Shorter product life cycles contribute to higher expenses, for example, in the personal computer market, where the... View Details

Keywords: by David Stauffer

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

to study education through the lenses of your research on innovation. How did you come to approach the problem in this way, and what makes the analysis of public education similar to, and different from, other industries you have studied in-depth, such as View Details

Keywords: by Martha Lagace; Education

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

about capturing value through intellectual property regimes, standards, and technology platforms. Digital convergence takes center stage in the final module. Convergence examples, suddenly, are plentiful. Computing and entertainment have... View Details

Keywords: by Sean Silverthorne; Computer; Computer

05 Sep 2019
Sharpening Your Skills

Making the Right Technical Hire

they do not have a good hiring strategy. For decades, there have been books and articles about building engineering teams. The infamous book The Mythical Man Month by Fred Brooks should be on every software engineer and tech startup... View Details

Keywords: by Julia Austin; Technology

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

Business is about making money, not measuring macho. The scrap heap of business disasters is littered with managers whose ego drive overwhelmed good business sense. Founder and former chief executive Ray Noorda had a wonderful business in network View Details

Keywords: by Benson P. Shapiro

22 Jul 2019
Book

How to Be a Digital Platform Leader

interest in the subject was initially stimulated by the explosive growth of the Microsoft Windows operating system. The real value of Windows, we learned, was not about the product, per se, but the applications written by independent View Details

Keywords: by Martha Lagace

May 2017 (Revised February 2018)
Supplement

VMware and the Public Cloud (B)

By: Raffaella Sadun and Christine Snively

Supplements the (A) case. View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Computer Industry; Computer Industry

Citation

Purchase

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too, covering a wide spectrum of... View Details

Keywords: by Carmen Nobel

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

high-speed Internet access over a short distance of a few hundred feet. A portable computer or PDA equipped with a Wi-Fi card can tap into the hot spot and jump onto the Net for wireless surfing. Although the hot-spot phenomenon is big... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

Software giant Microsoft is launching the Windows 8 version of its operating system this week, and suffice it to say that it's radically different from Windows 7. The familiar Start button and menu are gone, for example, replaced by a... View Details

Keywords: by Carmen Nobel; Computer; Computer

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

implications from suboptimal peer-selection. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51919 Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance By: MacCormack, Alan,... View Details

Keywords: Sean Silverthorne

25 Jun 2013
First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of technical systems and demonstrate its application to a sample of... View Details

Keywords: Anna Secino

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

can actually use." Paul Hamilton-Smith opined that software companies "mostly subsist from their renewal revenue stream. That stream is generated by 'new and improved' software versions." And... View Details

Keywords: by James Heskett; Computer; Computer

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

automatic transmission of a car or a complex computer chip than what we used even a few years ago. You don’t need a generation of experience anymore; design and production are getting democratized and more accessible through the... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

observation: In 1969, there was information technology that put people on the moon. But we didn't have computers in the intensive care unit until 1982 or 1983. We had a computer that calculated cardiac flow... View Details

Keywords: by Carmen Nobel; Health

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

differed from the conditions she had encountered at Palm Inc., which she had joined in 1992 (following a decade in the computer and software industries), just after the company was founded to develop... View Details

Keywords: by John S. Rosenberg

Publications